Russell Fleck

Enigma
DISC Type : icd

Global Director of Sales at Sekura Global

Colchester, England, United Kingdom

Overview

Russell Fleck is the Global Director of Sales at Sekura Global, where he specializes in making loss prevention simpler and easier for retailers. He focuses on a consultative approach, working closely with clients to provide innovative solutions that reduce retail shrink and increase profitability.

He has a keen interest in protecting unconventional items, highlighting the drastic measures retailers are taking to secure stock in the face of rising theft.

Personality Overview

Friendly Yet Blunt

Persuasive & Assertive

Hard To Convince

They are likely to ask many questions and look heavily for supporting proof as well as information.  They can sound friendly and charming but can quickly change gears to become inquisitive and probing  They are generally strong communicators and are not easy to convince.

Topics They Care About

Retail Loss Prevention
His role is centered on helping retailers reduce shrink and increase profitability through innovative security solutions.
Shoplifting Trends
He actively shares content and statistics about the increasing rates of shoplifting and its financial impact on the retail industry.
Innovative Security
He is focused on designing and manufacturing unique security tags and labels to solve specific client challenges and protect high-theft items.

Media Appearances

Russell has no verified media appearances

Work History

1-2024
Global Director of Sales at Sekura Global
7-2020 - 1-2024
Senior Account Executive & Global Partnership Manager at Sekura Global
10-2015 - 6-2020
Senior Sales Consultant at Havwoods Accessories Ltd
10-2015 - 6-2020
Senior Sales Consultant at Marldon UK
6-2006 - 11-2013
Senior Sales Executive at Artisans of Devizes

Education

Education details unavailable from Cheshunt Grammar School and Technology College

More Information

Social Presence :

Prographics :

Exp : 17 Location : Colchester, England, United Kingdom Job Level : Mid-senior Designation : Global Director of Sales at Sekura Global
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear evidence’, ‘data-based results’ etc.
  • Use a combination of data as well as stories for your pitch, a ppt might not be necessary
  • Help them realize that any personal risk in making this decision is far less compared to what the results could mean for them

DONT's

  • Don’t rely excessively on your relationship with them to win the deal even if you come to form one
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments, understand the root of their concerns first

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Proven value, strong objective evidence are important for them, rapport can impact decisions a little.
  • Will you ever get a clear answer from Russell

  • They are practical and friendly, but can give a clear response with a little prodding

Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They like to be detailed, so unless they develop strong conviction, they can take their time to arrive at decisions
  • Can Russell take some risk or not?

  • They evaluate their decisions systematically and do not take risks that often, unless you can get them to develop strong conviction

You And Russell

Personality Compatibility


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