Russell James

Galvanizer
DISC Type : Id

Program Director at Pattison Media

Vancouver, British Columbia, Canada

Overview

Russell James is a media leader and Program Director at Pattison Media, where he builds high-performing teams and develops successful brand strategies. He is known for turning creative concepts into revenue wins, notably leading a station from last to first in the ratings. He studied Digital Audio Recording Technology at Columbia Academy.

Outside of his media career, Russell is connected to his community. He has shared his personal experiences and the importance of local institutions like the BC Childrens Hospital, highlighting its value to families in the area and its connection to his companys community involvement.

He is a passionate advocate for radio, readily using industry facts to counter the narrative that "radio is dead. "

Personality Overview

Self-Assured

Trusting

Pragmatic

They like to keep things under control.  They are more likely to be open to unproven but exciting technologies. They respond better to a combination of speed and relationship.

Topics They Care About

Radio's Future
He actively defends radio's relevance with audience statistics and has led strategic shifts between FM and digital-only formats to adapt to modern listener habits.
Talent Development
Focuses on growing teams into industry leaders and is certified in the "Excelerator Coaching Program / Leading Great Teams, " reflecting his passion for mentorship.
Brand Innovation
He has a track record of executing successful station rebrands, including launching Beach Radio in Kelowna which achieved a "worst to first" ratings turnaround in one year.

Media Appearances

Russell has no verified media appearances

Work History

5-2022
Program Director at Pattison Media
10-2019 - 6-2022
Sr. Program Director, Okanagan Group at Pattison Media
10-2017 - 9-2019
Sr. Program Director, Beach Radio Brand at Pattison Media
Program Director - 104-9 KiSS RADiO at Rogers Sports & Media
Program Director - 91-7 The Bounce (KiSS 91-7) at Rogers Media

Education

1987 - 1988
Digital Audio Recording Technology from Columbia Academy

More Information

Social Presence :

Prographics :

Exp : 10 Location : Vancouver, British Columbia, Canada Job Level : Mid-senior Designation : Program Director at Pattison Media
URL has been copied!

Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Use words like ‘partner’, ‘together’, ‘impact’ etc.
  • Appeal to their sense of self-worth and how they will impact their organization
  • Find ways to push them a little if they don’t start giving a clear yes or no in due course

DONT's

  • Don’t rely too much on what they promise, make your own deductions
  • Don’t hesitate from asking questions, but take a friendly and warm approach
  • Don’t make promises that are hard to keep

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Relationship and product conviction matter equally, followed by a sense of achievement.
  • Will you ever get a clear answer from Russell

  • If they are not convinced, they will say no albeit in a friendly manner.


Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They can reach decisions quickly if they develop trust and confidence in the product.
  • Can Russell take some risk or not?

  • They can take risks if necessary.

You And Russell

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.