Russell James in

Russell James

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Program Director at Pattison Media
📍 Vancouver, British Columbia, Canada

Russell James is a media leader and Program Director at Pattison Media, where he builds high-performing teams and develops successful brand strategies. He is known for turning creative concepts into revenue wins, notably leading a station from last to first in the ratings. He studied Digital Audio Recording Technology at Columbia Academy.

Outside of his media career, Russell is connected to his community. He has shared his personal experiences and the importance of local institutions like the BC Childrens Hospital, highlighting its value to families in the area and its connection to his companys community involvement.

He is a passionate advocate for radio, readily using industry facts to counter the narrative that "radio is dead. "

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Experience
10 Years
Current Role
Program Director
Job Level
Mid-senior
Location
Vancouver, British Columbia, Canada
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Russell cares about

Radio's Future
He actively defends radio's relevance with audience statistics and has led strategic shifts between FM and digital-only formats to adapt to modern listener habits.
Talent Development
Focuses on growing teams into industry leaders and is certified in the "Excelerator Coaching Program / Leading Great Teams, " reflecting his passion for mentorship.
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Career

Work history

5-2022
Program Director
Pattison Media
10-2019 - 6-2022
Sr. Program Director, Okanagan Group
Pattison Media
10-2017 - 9-2019
Sr. Program Director, Beach Radio Brand
Pattison Media
Program Director - 104-9 KiSS RADiO
Rogers Sports & Media
Program Director - 91-7 The Bounce (KiSS 91-7)
Rogers Media
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
1987 - 1988
Digital Audio Recording Technology
Columbia Academy
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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