Russell Pedersen

Enthusiast
DISC Type : i

Sr Marketing Executive at Self-employed

Kansas City Metropolitan Area, United States

Overview

Russell has no verified overview

Personality Overview

Optimistic

Amiable & Agreeable

Consensus Focused

They agree with others often, so exercise caution when relying on their word.  Unlike D or C types, they are convinced more by stories and testimonials. They are more about building relationships than just cutting deals.

Topics They Care About

Russell has no verified topics they care about

Media Appearances

Russell has no verified media appearances

Work History

6-2025
Sr Marketing Executive at Self-employed
2-2025
Chief Marketing Officer at Mid-American Wealth
1-2023 - 2-2025
Sr. Vice President, Media Strategies at CreativeOne
12-2018
Chief Marketing Officer at CreativeOne
5-2014
Creative Director at CreativeOne

Education

BA from Iowa State University
Bachelor's degree from Iowa State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Kansas City Metropolitan Area, United States Job Level : N/A Designation : Sr Marketing Executive at Self-employed
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Insights For Selling To Russell

During A Call Or A Meeting

DO's

  • Compliment them about their personality if you get a chance
  • Ask them how their day is going or exchange some other pleasantries
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don't be critical or challenge them openly, they can react defensively
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Russell is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Russell

  • They probably won't say no directly.


Insights For Deal Planning

    How fast (or slow) will Russell move?

  • They are not the ones to make fast decisions, even while they stay committed.
  • Can Russell take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Russell

Personality Compatibility


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