Rusty Clifford

Balancer
DISC Type : S

General Manager/ Partner at MetroWest Hyundai

Greater Boston, United States

Overview

Rusty has no verified overview

Personality Overview

Formal Mannered

Process-Oriented

Risk-Averse

They are courteous and respectful but practical.  They are comfortable taking long term decisions. They like following the process even if it takes time to reach any conclusion.

Topics They Care About

Rusty has no verified topics they care about

Media Appearances

Rusty has no verified media appearances

Work History

3-2025
General Manager/ Partner at MetroWest Hyundai
7-2015 - 3-2025
General Manager at The Herb Chambers Companies
7-2013 - 7-2015
General Manager at Lia Hyundai of Enfield
7-2007 - 6-2013
General Sales Manager at Herb Chambers Hyundai
7-2006 - 6-2007
Sales Manager at Herb Chambers Toyota

Education

1999 - 2002
Automotive from South High School

More Information

Social Presence :

Prographics :

Exp : 25 Location : Greater Boston, United States Job Level : Senior Designation : General Manager/ Partner at MetroWest Hyundai
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Insights For Selling To Rusty

During A Call Or A Meeting

DO's

  • Actively address their concerns around change, risk, and acceptance by users
  • Unless they are the decision maker, bring other stakeholders into the process early
  • Be very observant about how they perceive the risk in the decision

DONT's

  • Do not sound very transactional, make extra effort to be genuinely interested
  • Don’t push them for a no, take the lack of yes as a no after a certain point
  • Don’t try to be overly social in the early interactions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rusty is

  • What matters the most to them is low risk, adoption by others and proven case studies.
  • Will you ever get a clear answer from Rusty

  • They never refuse directly, they push out the decisions or just go quiet.

Insights For Deal Planning

    How fast (or slow) will Rusty move?

  • They can be some of the slowest decision makers.
  • Can Rusty take some risk or not?

  • They have no risk-appetite and prefer to take safe decisions.

You And Rusty

Personality Compatibility


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