Rusty Stover

Examiner
DISC Type : cs

A & L RV Sales at A & L RV Sales

Johnson City, Tennessee, United States

Overview

Rusty Stover is a co-owner of A & L RV Sales, a multi-location family dealership started by his father. He helps lead the companys expansion and operations, including recent investments in new service and collision repair facilities. Rusty holds a Bachelor of Business Administration from East Tennessee State University.

Rusty grew up in the RV lifestyle, as his parents used camping as a way to vacation with their five children. This personal experience of being a camper from a young age informs the familys business philosophy and their understanding of customer needs.

He is part of a three-generation family business, working alongside his father, the founder, and other family members to grow the company.

Personality Overview

Unexpressive

Overcautious

Late Adopter

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  The only way to convince them is by showing them examples and ample proof. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Family Business Growth
As a second-generation owner, he is actively involved in expanding the family's dealership network, which now spans multiple states and includes new service centers.
RV Industry
He is a delegate for Virginia in the RV Dealers Association and grew up within the RV camping lifestyle, giving him deep personal and professional industry insight.
Customer Experience
The company's philosophy is rooted in their personal experience as campers, focusing on quality service to ensure customers have an enjoyable and hassle-free experience.

Media Appearances

A & L RV Sales Sees Success in DealerPRO RV Training. Featured in RV Business

See Now

Work History

4-1995
A & L RV Sales at A & L RV Sales

Education

1989 - 2003
Bachelor of Business Administration (BBA) from East Tennessee State University

More Information

Social Presence :

Prographics :

Exp : 30 Location : Johnson City, Tennessee, United States Job Level : N/A Designation : A & L RV Sales at A & L RV Sales
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Insights For Selling To Rusty

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Rusty is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Rusty

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Rusty move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Rusty take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Rusty

Personality Compatibility


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