Ruth Harvey

Examiner
DISC Type : cs

Digital Experience Manager (CRO) at NatWest Group

United Kingdom

Overview

Ruth has no verified overview

Personality Overview

Overcautious

Late Adopter

Process Oriented

The only way to convince them is by showing them examples and ample proof.  They do not like taking risks at all and go for proven options in the end. Being observant comes to them naturally.

Topics They Care About

Ruth has no verified topics they care about

Media Appearances

Ruth has no verified media appearances

Work History

11-2024
Digital Experience Manager (CRO) at NatWest Group
3-2023 - 11-2024
Digital Optimisation Manager (CRO) at Santander UK
9-2021 - 3-2023
CRM Marketing Officer at TJX Europe
11-2019 - 9-2021
Mid-weight Copywriter at ASOS.com
4-2019 - 11-2019
E-commerce Copywriter at French Connection

Education

2014 - 2017
Bachelor of Arts - BA from University of Worcester

More Information

Social Presence :

Prographics :

Exp : 6 Location : United Kingdom Job Level : Middle Designation : Digital Experience Manager (CRO) at NatWest Group
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Insights For Selling To Ruth

During A Call Or A Meeting

DO's

  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Be firm in your communication and stay in control
  • Spend time addressing concerns around risk and change, they will have them even if they don't express them

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Avoid getting into storytelling mode, especially when they ask specific questions

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ruth is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Ruth

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Ruth move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Ruth take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Ruth

Personality Compatibility


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