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Ruth How

Critic · DISC type C
Director of Marketing, PUMA UK & Ireland at PUMA Group
📍 London, England, United Kingdom

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
26 Years
Current Role
Director of Marketing, PUMA UK & Ireland
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Ruth shows up

Information Seeker
Negotiator
Objective Thinker

It is very likely that they will negotiate pricing or other important terms. Unless the value is proven by data, they are unlikely to value fancy features. They like to take decisions independently and do not seek others' support often.

Priorities

Topics Ruth cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

1-2024
Director of Marketing, PUMA UK & Ireland
PUMA Group
8-2013 - 1-2024
Head of Marketing & Communications, PUMA UK, Ireland, Benelux
PUMA Group
9-2009 - 6-2013
Head of Sports Marketing
Puma
6-2009 - 9-2009
Freelance
Progressive Marketing
4-2007 - 3-2009
Marketing Manager
Red Bull
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
2006 - 2007
Post Grad Diploma
London School of Marketing
1994 - 1998
Master's degree
The University of Edinburgh
Bachelor of Arts - BA
University of Oxford
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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