Ryan McNally

Examiner
DISC Type : cs

Vice President, Global Content Marketing at Adecco

Sydney, New South Wales, Australia

Overview

Ryan McNally is the Vice President of Global Content Marketing at Adecco, leveraging over a decade of international B2B and B2C experience. Described by colleagues as data-driven and meticulous, he is an expert in brand strategy, digital campaigns, and enhancing the customer journey. He holds a Bachelor of Visual Arts and Design.

Originally from Australia, Ryan recently relocated to Italy to take on a new global challenge with his company. His posts suggest an excitement for new adventures and embracing different cultures. His background in visual arts points to a creative and design-oriented perspective, even outside of his professional marketing role.

In a significant career and life change, he recently moved from Australia to Italy for his new global role.

Personality Overview

Late Adopter

Overcautious

Unexpressive

They do not like taking risks at all and go for proven options in the end.  The only way to convince them is by showing them examples and ample proof. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Topics They Care About

Global Marketing
Recently moved from Australia to Italy to lead global content marketing for Adecco, focusing on scaling impact across borders and strengthening the brand worldwide.
AI in Marketing
Shared his excitement about the "AI agent era" after attending the Agentforce World Tour, indicating a strong interest in the future of artificial intelligence in his field.
Data-Driven Strategy
Identifies as a data-driven leader and is described by others as having an "analytics and data-driven mind set, " focusing on maximizing ROI and customer satisfaction.

Media Appearances

Ryan has no verified media appearances

Work History

9-2025
Vice President, Global Content Marketing at Adecco
11-2023 - 9-2025
Head of Digital and Marketing, Australia and New Zealand at Adecco
1-2023 - 11-2023
Head of Digital and Marketing at Adecco
2-2021 - 3-2023
Head of Marketing Adecco & Shared Services Digital Marketing Lead at The Adecco Group
1-2016 - 2-2021
Digital Marketing Manager at The Adecco Group

Education

2002 - 2004
Bachelor of Visual Arts and Design from Edith Cowan University
2001 - 2001
Certificate 3 from Central Institute of Technology

More Information

Social Presence :

Prographics :

Exp : 16 Location : Sydney, New South Wales, Australia Job Level : Senior Designation : Vice President, Global Content Marketing at Adecco
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Be firm in your communication and stay in control
  • Expect them to be vague in response to your questions, ask firmly and pointedly
  • Ask them which other stakeholders would be important for this purchase decision

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't rely on relationship building even if they act pleasantly
  • Don't be very accepting if that is your natural style, stay firm

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • For them, low risk and acceptance by others are very important, followed by proof of ROI.
  • Will you ever get a clear answer from Ryan

  • They don’t say no often, they push out the decisions or keep going around in circles.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They do not like to take decisions in a hurry, so they could be slow in making their mind up.
  • Can Ryan take some risk or not?

  • They are low on risk-appetite and prefer to make informed decisions.

You And Ryan

Personality Compatibility


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