Ryan Pancoast, MBA

Questioner
DISC Type : c

Head of Customer Decision Science and Shopper Engagement at Bayer

New York City Metropolitan Area, United States

Overview

Ryan Pancoast is the Head of Customer Decision Science and Shopper Engagement at Bayer, specializing in digital transformation, e-commerce, and data analytics. A graduate of Fairleigh Dickinson Universitys Executive MBA program, he has a proven track record of leveraging data to drive significant growth, including expanding a retail media program by over 15x in a previous role.

Based in the Whippany, New Jersey area, Ryan is a recognized voice in the digital and programmatic marketing industry. He frequently shares his expertise on enhancing media measurement and analytics by speaking at industry events and participating in podcasts.

Unique fact: Ryan is passionate about building innovative, value-added technology through strategic partnerships with nimble and forward-thinking companies.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Price-Sensitive

They are more likely than others to negotiate on pricing and terms.  While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Retail Media Measurement
He has presented extensively on enhancing retail media measurement and analytics for Bayer at events hosted by Digiday and has been featured on industry podcasts.
Shopper Engagement
His current role as Head of Customer Decision Science and Shopper Engagement at Bayer centers on understanding and influencing consumer behavior through data.
Data-Driven Investment
He provides value-driven performance analytics and investment recommendations to leadership, having previously grown retail media investment by 15x.

Media Appearances

Ryan has no verified media appearances

Work History

3-2025
Head of Customer Decision Science and Shopper Engagement at Bayer
12-2024 - 3-2025
Senior Manager Media Data Operations and Analytics at Bayer
9-2022 - 11-2024
Senior Manager - Retail Media, Digital Insights and Analytics at Bayer at Bayer
8-2019 - 6-2020
Senior Manager - Digital BRM at RB
1-2018 - 8-2019
Global Manager Data and Analytics - Ecommerce at RB

Education

Executive MBA from Fairleigh Dickinson University-College at Florham
Bachelor's degree from William Paterson University of New Jersey

More Information

Social Presence :

Prographics :

Exp : 11 Location : New York City Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Customer Decision Science and Shopper Engagement at Bayer
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • Keep some extra margin in hand as they will likely negotiate the pricing
  • Share as much information as possible regarding your product

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Ryan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ryan

Personality Compatibility


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