Ryan Pancoast is the Head of Customer Decision Science and Shopper Engagement at Bayer, specializing in digital transformation, e-commerce, and data analytics. A graduate of Fairleigh Dickinson Universitys Executive MBA program, he has a proven track record of leveraging data to drive significant growth, including expanding a retail media program by over 15x in a previous role.
Based in the Whippany, New Jersey area, Ryan is a recognized voice in the digital and programmatic marketing industry. He frequently shares his expertise on enhancing media measurement and analytics by speaking at industry events and participating in podcasts.
Unique fact: Ryan is passionate about building innovative, value-added technology through strategic partnerships with nimble and forward-thinking companies.
Read the full overview →Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.
Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.
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