Ryan Pancoast, MBA in

Ryan Pancoast, MBA

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Head of Customer Decision Science and Shopper Engagement at Bayer
📍 New York City Metropolitan Area, United States

Ryan Pancoast is the Head of Customer Decision Science and Shopper Engagement at Bayer, specializing in digital transformation, e-commerce, and data analytics. A graduate of Fairleigh Dickinson Universitys Executive MBA program, he has a proven track record of leveraging data to drive significant growth, including expanding a retail media program by over 15x in a previous role.

Based in the Whippany, New Jersey area, Ryan is a recognized voice in the digital and programmatic marketing industry. He frequently shares his expertise on enhancing media measurement and analytics by speaking at industry events and participating in podcasts.

Unique fact: Ryan is passionate about building innovative, value-added technology through strategic partnerships with nimble and forward-thinking companies.

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Experience
11 Years
Current Role
Head of Customer Decision Science and Shopper Engagement
Job Level
Mid-senior
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Ryan cares about

Retail Media Measurement
He has presented extensively on enhancing retail media measurement and analytics for Bayer at events hosted by Digiday and has been featured on industry podcasts.
Shopper Engagement
His current role as Head of Customer Decision Science and Shopper Engagement at Bayer centers on understanding and influencing consumer behavior through data.
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Career

Work history

3-2025
Head of Customer Decision Science and Shopper Engagement
Bayer
12-2024 - 3-2025
Senior Manager Media Data Operations and Analytics
Bayer
9-2022 - 11-2024
Senior Manager - Retail Media, Digital Insights and Analytics at Bayer
Bayer
8-2019 - 6-2020
Senior Manager - Digital BRM
RB
1-2018 - 8-2019
Global Manager Data and Analytics - Ecommerce
RB
In the press

Media appearances

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Education
Executive MBA
Fairleigh Dickinson University-College at Florham
Bachelor's degree
William Paterson University of New Jersey
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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