Ryan Sanford

Questioner
DISC Type : c

Vice President of Sales at Aspire Bakeries

Oklahoma City Metropolitan Area, United States

Overview

Ryan Sanford is the Vice President of Sales at Aspire Bakeries, an experienced senior leader in the consumer packaged goods industry. A University of Oklahoma MBA graduate, he specializes in business planning, channel development, and customer marketing. Colleagues have described him as a "visionary" and "forward-thinking" business partner.


He previously led sales for the billion-dollar Kerrygold brand across the U. S. , Canada, and LATAM markets.

Personality Overview

Value Seeker

Systematic

Price-Sensitive

It is quite likely of them to ask for pricing or other concessions.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They prefer to do thorough analysis of any situation.

Topics They Care About

Sales Team Building
He is actively doubling his customer development team, seeking scrappy and outcome-obsessed leaders to help shape strategy rather than just inheriting it.
CPG Brand Growth
Has a demonstrated history of driving success for major consumer packaged goods brands, including leading the billion-dollar Kerrygold brand in the Americas.
Channel Development
His experience includes comprehensive business planning and customer leadership across all major channels, including club, food, and mass retailers for national brands.

Media Appearances

Ryan has no verified media appearances

Work History

11-2025
Vice President of Sales at Aspire Bakeries
9-2025 - 11-2025
Senior Director of Sales at Ornua
1-2025 - 9-2025
Interim Vice President of Sales at Ornua
6-2020 - 1-2025
Sales Director at Ornua
10-2016 - 5-2020
Senior Sales Manager for National Accounts at Voortman Bakery

Education

Master of Business Administration (M.B.A.) from University of Oklahoma - Price College of Business
Bachelor of Business Administration (B.B.A.) from University of Central Oklahoma

More Information

Social Presence :

Prographics :

Exp : 22 Location : Oklahoma City Metropolitan Area, United States Job Level : Senior Designation : Vice President of Sales at Aspire Bakeries
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Insights For Selling To Ryan

During A Call Or A Meeting

DO's

  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits
  • Back up any claims with data and numbers

DONT's

  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Avoid rushing them, be polite and patient
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Ryan is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Ryan

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Ryan move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Ryan take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Ryan

Personality Compatibility


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