Sónia P.

Commander
DISC Type : D

Global VP Retail Product Management at Blue Yonder

France

Overview

Sónia has no verified overview

Personality Overview

Candid & Clear

Impact-Driven

Very Quick

They respond better to strong and respectful interactions.  They are less concerned about the product and more about its potential impact. They do not care very much about building rapport or relationships.

Topics They Care About

Sónia has no verified topics they care about

Media Appearances

Sónia has no verified media appearances

Work History

2-2024
Global VP Retail Product Management at Blue Yonder
4-2022 - 2-2024
Senior Director Industry Strategies - Softline Global at Blue Yonder
7-2020 - 3-2022
Solutions Executive: EMEA Soflines Practise Lead at Blue Yonder
2-2019 - 6-2020
Senior Solutions Advisor at JDA Software
9-2017 - 1-2019
Head Of Planning: @home at TFG (The Foschini Group)

Education

Strategic Planning & Management in Retail from Babson Executive Education
Edcon Leadership Development Programme from Graduate Institute of Management Technology

More Information

Social Presence :

Prographics :

Exp : 9 Location : France Job Level : Senior Designation : Global VP Retail Product Management at Blue Yonder
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Insights For Selling To Sónia

During A Call Or A Meeting

DO's

  • Help them weigh the risks by sharing objective proof points without becoming too analytical
  • Use phrases like ‘it’s your decision’, ‘strategic impact’ etc.
  • Speak about competitive differentiation that your product offers

DONT's

  • Do not hesitate from asking counter questions, just avoid challenging their authority
  • Don’t be in a rush to invite them for a social meet and greet
  • Do not spend too much time focusing on product tech or features

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sónia is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sónia

  • If they decide not to use your product, they will say no clearly.

Insights For Deal Planning

    How fast (or slow) will Sónia move?

  • If convinced, they can reach decisions quite fast.
  • Can Sónia take some risk or not?

  • They do not shy away from taking risks, but can be quite binary about them.

You And Sónia

Personality Compatibility


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