Mikael Ekman in

Mikael Ekman

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Managing Director at IMPACT Commerce
📍 Stockholm, Stockholm County, Sweden

Mikael is a Managing Director at IMPACT Commerce with over 20 years of experience in digital commerce and consulting, specializing in omnichannel, data, and AI. A former Managing Director at Accenture, he holds an Executive MBA from Henley Business School. Colleagues describe him as professional, dedicated, and positive, with a talent for driving transformative outcomes for retailers.

He is the author of "E-handelsguiden" and is a key figure behind the Omnichannel Index, a major industry analysis developed in collaboration with Google.

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Experience
22 Years
Current Role
Managing Director
Job Level
Mid-senior
Location
Stockholm, Stockholm County, Sweden
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Mikael cares about

Omnichannel Strategy
He is a key driver of the Omnichannel Index, a major European analysis, and frequently discusses scaling complex multibrand operations through omnichannel evolution.
AI-Powered Commerce
His professional focus is on delivering end-to-end solutions that are increasingly powered by AI to drive growth and enhance customer experiences for retailers and brands.
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Career

Work history

6-2025
Managing Director
IMPACT Commerce
8-2015 - 6-2025
Managing Director and Partner
Accenture Song
6-2010 - 7-2015
Senior Manager and Head of Business Consulting
SapientNitro
2-2008 - 6-2010
Senior Ecommerce Management Consultant
Brightstep (Former Wipcore Consulting)
3-2006 - 2-2008
Head of Sales and Business Development
Star Republic AB
In the press

Media appearances

Mikael Ekman strengthens omnichannel consultancy as Managing Director – IMPACT Commerce. Featured in IMPACT Commerce (Insights)
See now
Omnichannel Express 2026 – Agenda (featuring Mikael Ekman, Managing Director, IMPACT Commerce). Featured in IMPACT Commerce
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Education
2013 - 2015
Executive MBA
Henley Business School
2007 - 2007
Advanced Certificate
IHM Business School
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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