Sabrina Zahn

Sharpshooter
DISC Type : CD

Member at Renegade

Austin, Texas, United States

Overview

Sabrina is a marketing executive and founder with extensive experience in brand building and go-to-market strategy for B2B, SaaS, and tech companies. People who have worked with her describe her as creative, diligent, and a thoughtful leader. She holds an MBA from Fordham Gabelli School of Business.

Outside of her executive roles, Sabrina is a founder in the CPG space, launching her own brand, TruCrumb Treats. She is a mother who values bringing her whole self to work, advocating for "healthy striving" over perfectionism and fostering human-centric leadership.

She co-created a branded content integration for Citi and LinkedIn that won a 2014 Digiday Publishing Award.

Personality Overview

Thorough Evaluator

Fast But Analytical

ROI Driven

More than the product, they care about the effectiveness of the product.  They respond better to strong and respectful interactions. They like to act fast and expect others to do the same.

Topics They Care About

CPG Startups
She recently founded her own CPG brand, TruCrumb Treats, and is actively involved in the Startup CPG community, attending industry events like Newtopia.
B2B SaaS Marketing
As CMO at Cohesion and SVP Marketing at FLASH, she has deep experience leading marketing for SaaS and AI products in the smart building and mobility tech sectors.
Authentic Leadership
She publicly shares her belief in bringing one's whole self to work, embracing authenticity and moving beyond perfectionism as a leader and a mother.

Media Appearances

Sabrina has no verified media appearances

Work History

3-2025
Member at Renegade
3-2017
Principal Consultant at Grey Matter Consulting
9-2023 - 4-2024
Chief Marketing Officer at cohesion
11-2021 - 9-2023
Senior Vice President Marketing at FLASH
1-2020 - 11-2021
Vice President Marketing at FLASH

Education

Bachelor of Science from New York University
MBA from Fordham Gabelli School of Business

More Information

Social Presence :

Prographics :

Exp : 7 Location : Austin, Texas, United States Job Level : Middle Designation : Member at Renegade
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Insights For Selling To Sabrina

During A Call Or A Meeting

DO's

  • Objectively showcase the impact that your product creates
  • When negotiating terms, help them build an impression that they are the ones calling the shots
  • Help them weigh the risks by sharing objective proof points without becoming too analytical

DONT's

  • Do not spend too much time focusing on product tech or features
  • Don’t take too much time in sending them information if they ask for any
  • Don’t focus on process and rules, give the impression of being a ‘gets it done’ person

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sabrina is

  • Conviction around the impact matters the most to them, followed by a sense of achievement and ROI.
  • Will you ever get a clear answer from Sabrina

  • If they are not convinced, they will say no without any hesitation.

Insights For Deal Planning

    How fast (or slow) will Sabrina move?

  • They can take decisions very fast if you manage to convince them.
  • Can Sabrina take some risk or not?

  • The risks don’t matter much to them.

You And Sabrina

Personality Compatibility


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