Sacha Coates

Wildcard
DISC Type : cis

Global Brand Marketing Lead, Google Devices at Google

Denver, Colorado, United States

Overview

Sacha has no verified overview

Personality Overview

Friendly But Slow

Curious But Skeptical

Requires Proof

They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions  They are often friendly and nice, but can sometimes suprise you with their piercing questions  They typically tend to be late adopters even when they seem friendly and excited about what you have to sell

Topics They Care About

Sacha has no verified topics they care about

Media Appearances

Sacha has no verified media appearances

Work History

11-2024
Global Brand Marketing Lead, Google Devices at Google
7-2021
Integrated Marketing Lead, Google Devices at Google
4-2020 - 6-2021
Comms & Social Strategy Director at Madwell
7-2018 - 4-2020
Global Integrated Consumer Marketing, International Lead at Facebook
3-2017 - 7-2018
Global Advertising Manager at GoPro

Education

BS from University of Colorado Boulder - Leeds School of Business
Spanish from Universitat d'Alacant

More Information

Social Presence :

Prographics :

Exp : 13 Location : Denver, Colorado, United States Job Level : Mid-senior Designation : Global Brand Marketing Lead, Google Devices at Google
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Insights For Selling To Sacha

During A Call Or A Meeting

DO's

  • Help them realize that there is no personal risk in making this decision
  • Invite them for a social do but don’t rely solely on the relationship
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic
  • Don't ask them to move fast, let them take their time and digest all the information
  • Avoid winging it with them particularly, answer a question only if you know the answer well

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sacha is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sacha

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sacha move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sacha take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sacha

Personality Compatibility


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