Sacha Elsamra, CPA, CA in

Sacha Elsamra, CPA, CA

Captain · DISC type DS
VP Commercial, Specialism & Supply (DOOH) at Perion
📍 Canada

Sacha Elsamra is a finance and commercial executive specializing in the AdTech and SaaS industries, currently serving as VP Commercial, Specialism & Supply (DOOH) at Perion. A graduate of Concordia University, he has a proven track record of driving global expansion and leading companies to profitability.

Based on his education and professional history in Montreal, Sacha is likely connected to the local business and tech community. He may also follow the citys major professional sports teams.

He played a pivotal role in orchestrating a successful company exit valued at over $100 million.

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Experience
20 Years
Current Role
VP Commercial, Specialism & Supply (DOOH)
Job Level
Senior
Location
Canada
Personality Overview

How Sacha shows up

Dynamic But Sincere
Consummate Professional
Output-Driven

They are very professional in their approach and can weigh multiple perspectives together. Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Priorities

Topics Sacha cares about

AdTech M&A
As the former CFO of Hivestack, he was instrumental in its $100M+ acquisition by Perion, highlighting his expertise in strategic exits within the advertising technology sector.
DOOH Strategy
His current role at Perion is focused on expanding the company's Digital Out-of-Home (DOOH) advertising capabilities, a key area of growth for the business.
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Career

Work history

2-2025
VP Commercial, Specialism & Supply (DOOH)
Perion
4-2024 - 2-2025
Chief Commercial Officer - Hivestack
Perion
4-2018 - 4-2024
Chief Financial Officer - Hivestack
Perion
4-2018 - 5-2019
Vice President Finance
Ayuda Media Systems
3-2017 - 4-2018
Chief Financial Officer
Revaly
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2006 - 2007
Graduate Diploma in Public Accountancy
Concordia University
2002 - 2005
Bachelor of Commerce - BCom
Concordia University
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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