Sacha Elsamra, CPA, CA

Captain
DISC Type : DS

VP Commercial, Specialism & Supply (DOOH) at Perion

Canada

Overview

Sacha Elsamra is a finance and commercial executive specializing in the AdTech and SaaS industries, currently serving as VP Commercial, Specialism & Supply (DOOH) at Perion. A graduate of Concordia University, he has a proven track record of driving global expansion and leading companies to profitability.

Based on his education and professional history in Montreal, Sacha is likely connected to the local business and tech community. He may also follow the citys major professional sports teams.

He played a pivotal role in orchestrating a successful company exit valued at over $100 million.

Personality Overview

Dynamic But Sincere

Consummate Professional

Output-Driven

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They might take some time to make their mind up but once they do, they don't change it easily.

Topics They Care About

AdTech M&A
As the former CFO of Hivestack, he was instrumental in its $100M+ acquisition by Perion, highlighting his expertise in strategic exits within the advertising technology sector.
DOOH Strategy
His current role at Perion is focused on expanding the company's Digital Out-of-Home (DOOH) advertising capabilities, a key area of growth for the business.
SaaS Profitability
His career focus has been on scaling SaaS companies by driving profitability and leading global expansion efforts, as noted in his professional summary.

Media Appearances

Sacha has no verified media appearances

Work History

2-2025
VP Commercial, Specialism & Supply (DOOH) at Perion
4-2024 - 2-2025
Chief Commercial Officer - Hivestack at Perion
4-2018 - 4-2024
Chief Financial Officer - Hivestack at Perion
4-2018 - 5-2019
Vice President Finance at Ayuda Media Systems
3-2017 - 4-2018
Chief Financial Officer at Revaly

Education

2006 - 2007
Graduate Diploma in Public Accountancy from Concordia University
2002 - 2005
Bachelor of Commerce - BCom from Concordia University

More Information

Social Presence :

Prographics :

Exp : 20 Location : Canada Job Level : Senior Designation : VP Commercial, Specialism & Supply (DOOH) at Perion
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Insights For Selling To Sacha

During A Call Or A Meeting

DO's

  • Stick to your standard pitch and qualifying script, don't try to wing it
  • Ask them at the end if they see a strong value prop in your product; expect an honest answer
  • Come across as a trustworthy professional and be respectful, they usually know their game

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Don't take their patience for granted, avoid long-winding sermons
  • Don't shy away from asking hard questions, but be extra polite

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sacha is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sacha

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sacha move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sacha take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sacha

Personality Compatibility


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