Sahal Laher in

Sahal Laher

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EVP / CIO at Centric Brands
📍 New York, New York, United States

Sahal is a global business and technology executive, currently EVP and CIO at Centric Brands, with over 25 years of experience driving digital transformation for iconic brands like Estée Lauder and Brooks Brothers. He specializes in leveraging AI, data analytics, and digital commerce to foster innovation and sustainable growth.

Originally from Zimbabwe and now living in New England, Sahal is an avid Boston Celtics and Patriots fan. He is actively involved in social impact, serving on the boards of charitable organizations focused on providing financial support to cancer patients and bringing clean water to communities in Guatemala.

Beyond his corporate roles, Sahal is the CEO of Stickball, an AI-powered platform he founded to make financial literacy and workforce readiness skills accessible to students.

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Experience
30 Years
Current Role
EVP / CIO
Job Level
Leadership
Location
New York, New York, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sahal cares about

AI in Business
He focuses on leveraging AI as a strategic enabler and advocates for a thoughtful, balanced approach to its implementation, complete with governance and human oversight.
Digital Transformation
His career is centered on leading digital and direct-to-consumer growth, evolving companies into digital-first organizations by removing friction from the customer experience.
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Career

Work history

2-2026
EVP / CIO
Centric Brands
8-2023 - 2-2026
Chief Executive Officer
Stickball
4-2022 - 8-2023
Chief Information/Digital Officer
Everstory Partners
7-2018 - 4-2022
Head of Global Digital, MarTech and Analytics
The Estée Lauder Companies Inc.
1-2017 - 6-2018
CDO/CIO and GM OmniChannel
DXL Group
In the press

Media appearances

DXL Mens Apparel Names Sahal S. Laher, Senior Vice President, Chief Digital and Information Officer. Featured in Business Wire / Destination XL Group Investor Relations
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Education
Fintech Specialization Program
The Wharton School
Executive Program
Stanford University
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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