Sam Burns

Enthusiast
DISC Type : i

EVP- Chief Information Officer at IGM Financial Inc.

Toronto, Ontario, Canada

Overview

Sam Burns is the EVP & CIO at IGM Financial, where he leads the enterprise technology strategy, including AI, data, and digital transformation. An Honours BBA graduate from Brock University, he has a long history of leading large-scale system implementations, previously as a Managing Director at Accenture.

He champions a philosophy of "Earning the Right, " which emphasizes building strong foundational capabilities as a prerequisite for successful, large-scale innovation.

Personality Overview

Consensus Focused

Story Driven

Amiable & Agreeable

They prefer to build relationships rather than staying totally transactional.  They are generally friendly, so be careful when relying on their word. Unlike D or C types, they are convinced more by stories and testimonials.

Topics They Care About

AI in Finance
He recently showcased a dozen AI-driven initiatives at IGM, focusing on leveraging AI to enhance client, advisor, and colleague experiences.
Digital Transformation
A core theme of his career, he leads IGM's digital technology transformation and previously led similar initiatives for financial services clients at Accenture.
Data-Driven Strategy
He advocates for combining data science and technology with investment strategy to provide clients with a significant competitive advantage.

Media Appearances

Sam has no verified media appearances

Work History

4-2024
EVP- Chief Information Officer at IGM Financial Inc.
5-2021 - 3-2024
SVP, Digital, Applications, Data & Delivery at IGM Financial Inc.
1-2018 - 5-2021
SVP, Head of Digital Technology & Enterprise Applications at IGM Financial Inc.
3-2010 - 3-2016
Partner, Managing Director ,Financial Services at Accenture
9-2009 - 2-2010
Transformation Program Director at Foresters

Education

Honours BBA from Brock University

More Information

Social Presence :

Prographics :

Exp : 18 Location : Toronto, Ontario, Canada Job Level : Leadership Designation : EVP- Chief Information Officer at IGM Financial Inc.
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Give them the opportunity to lead the conversation where possible
  • Maintain high, positive energy and convey confidence
  • Ask them how their day is going or exchange some other pleasantries

DONT's

  • Don’t be excessively objective, be like a storyteller with them
  • Don’t be too formal with them, they trust informality more
  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sam

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sam take some risk or not?

  • They can take some low-probability risks if needed.

You And Sam

Personality Compatibility


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