Sam Crawford

Questioner
DISC Type : c

CTO at Henninger Media Services

Arlington, Virginia, United States

Overview

As the long-serving CTO at Henninger Media Services, Sam Crawford has guided the companys technology strategy for over fifteen years. He leads all engineering and IT operations, specializing in post-production infrastructure, storage solutions, and implementing advanced cloud-based workflows. He is an alumnus of the Rochester Institute of Technology.

Sam maintains a strong personal interest in the creative side of the media industry. He follows the work of production companies such as Part2 Pictures and actively celebrates compelling new film releases, showing a passion that extends beyond his technical role.

He has successfully led the companys technological evolution for nearly two decades in the fast-paced media services industry.

Personality Overview

Price-Sensitive

Cautious & Analytical

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  It is quite likely of them to ask for pricing or other concessions. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Media Post-Production
As CTO of a media services firm, he is deeply involved in the technologies and workflows that drive video and audio post-production for clients.
Cloud-Based Workflows
He has spoken about and led the implementation of remote and cloud-based solutions to adapt to changing needs in the media production industry.
IT Infrastructure
He is responsible for major infrastructure decisions, including large-scale data storage and network engineering, to support high-end media services.

Media Appearances

Sam has no verified media appearances

Work History

2-2017
CTO at Henninger Media Services
7-1993
Vice President of Technology at Henninger Media Services

Education

Sam has no verified education history

More Information

Social Presence :

Prographics :

Exp : 32 Location : Arlington, Virginia, United States Job Level : Leadership Designation : CTO at Henninger Media Services
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Back up any claims with data and numbers
  • Share as much information as possible regarding your product
  • Keep some extra margin in hand as they will likely negotiate the pricing

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sam

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sam take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Sam

Personality Compatibility


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