Sam Greenspan

Initiator
DISC Type : Di

Director, Founding Sales at Trovo Health

New York, New York, United States

Overview

Sam Greenspan is the Director and Founding Sales member at Trovo Health, specializing in leveraging AI to improve care coordination. His career shows a strong progression in enterprise sales within healthcare technology, including several years at Cedar. He is a graduate of the University of Richmond with a degree in Philosophy, Politics, Economics, and Law (PPEL).

Outside of his tech sales career, Sam has a demonstrated passion for writing and athletics. This interest is highlighted by a past achievement where he was recognized for his skill in sports journalism, suggesting a creative and competitive side beyond his professional role.

Sam is a recipient of the Palm Beach Posts "Excellence in Sports Journalism" award.

Personality Overview

Friendly Challenger

Risk-Accepting

Impact-Oriented

They measure a product on its merit but can be influenced by strong testimonials.  They don’t mind taking a stand if they believe in something. They usually prefer to drive the conversation.

Topics They Care About

AI in Healthcare
His current role at Trovo Health is focused on using AI to streamline care coordination along the patient journey.
Patient Financial Experience
During his 4. 5 years at Cedar, he consistently focused on solutions that improve the financial and clinical lives of patients.
HealthTech Sales
He has built a career in enterprise sales leadership for healthcare technology companies, from his tenure at Cedar to his current founding role at Trovo.

Media Appearances

Sam has no verified media appearances

Work History

7-2025
Director, Founding Sales at Trovo Health
4-2024 - 6-2025
Director, Enterprise Sales at Cedar
8-2022 - 4-2024
Senior Manager, Enterprise Sales at Cedar
2-2021 - 8-2022
Manager of Partnerships and Sales at Cedar
7-2019 - 2-2021
Manager, Consulting Accounts at AlphaSights

Education

2013 - 2017
PPEL (Philosophy from University of Richmond
2009 - 2013
Education details unavailable from The Benjamin School

More Information

Social Presence :

Prographics :

Exp : N/A Location : New York, New York, United States Job Level : N/A Designation : Director, Founding Sales at Trovo Health
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Acknowledge their status and position during the conversation
  • Get them to a point where they are ready to bat for your product internally
  • Keep your pitch focused on the impact but insert some anecdotes into it

DONT's

  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don't be unorganized, be prepared for the pitch
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sam

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sam take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sam

Personality Compatibility


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