Sam Hardy

Supporter
DISC Type : s

Chief Revenue Officer (CRO) at mercha.com.au

Greater Brisbane Area, Australia

Overview

Sam Hardy is the Co-Founder and Chief Revenue Officer of Mercha, a company disrupting the promotional merchandise industry. A graduate of QUT, he is a strategic leader focused on building businesses and taking new models to market, with a track record that includes a successful turnaround of his previous company, Peak Marketing.

Originally from Brisbane, Sams entrepreneurial spirit started early. His first paid job was painting warehouse floors for his fathers company at age 12 so he could buy a new drum kit. He is a creative problem solver with a relentless focus on execution.

He was named the Brisbane Young Entrepreneur of the Year in 2018 for the Manufacturing, Wholesale and Distribution category.

Personality Overview

Calm

Slow To Decisions

Social Proof Driven

They are motivated by the potential impact of their decision on the organization.  They usually go by the book, following all rules and procedures. They maintain good relationships with everyone, internally and externally.

Topics They Care About

Disrupting Industries
As the co-founder of Mercha, he is actively working to disrupt the traditional promotional products industry with a technology-first, sustainable approach.
Go-to-Market Strategy
He describes himself as enjoying the process of building businesses and "taking a model to market to solve real world problems".
Strategic Partnerships
His recent activity highlights celebrating collaborations and launches with partners like Airwallex, the Essendon Football Club, and OKX.

Media Appearances

Sam has no verified media appearances

Work History

1-2023
Chief Revenue Officer (CRO) at mercha.com.au
7-2022
Strategic Advisor and Investor at mercha.com.au
6-2019
Investor and Director at Point Pod
1-2019 - 1-2023
Australian Country Manager at Trust Codes®
6-2016 - 1-2019
Managing Director at Peak Marketing

Education

2003 - 2007
Bachelor's degree from QUT (Queensland University of Technology)
Education details unavailable from Nudgee

More Information

Social Presence :

Prographics :

Exp : 20 Location : Greater Brisbane Area, Australia Job Level : Leadership Designation : Chief Revenue Officer (CRO) at mercha.com.au
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Pause and ask them if they have any questions
  • If possible, connect them to existing customers
  • Use phrases like ‘others say that’, ‘zero risk in’, ‘seen proof of’ etc.

DONT's

  • Don’t don the salesperson avatar, be the friendly advisor instead
  • Don’t keep pushing them for a straight answer, just make your own conclusions
  • Don’t use phrases like ‘there might be’, ‘we haven’t yet’, ‘latest technology’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Low risk, approval of other stakeholders and successful process-based evaluation are most important for them.
  • Will you ever get a clear answer from Sam

  • They don’t say no very often, and can take you around in circles sometimes.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They do not like to rush, so they could be slow in making decisions.
  • Can Sam take some risk or not?

  • They have little risk-appetite and prefer to take decisions that others support.

You And Sam

Personality Compatibility


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