Sam Hodges

Enthusiast
DISC Type : i

Design Director at TEACHER

United Kingdom

Overview

A freelance Digital Design Director with extensive agency experience at firms like DesignStudio and Output. He specializes in connecting brand strategy with product design, solving complex UX challenges, and building robust design systems. He holds a degree in Graphic & Communication Design from the University of Leeds.

His interests suggest a deep appreciation for the creative arts and digital media. He follows the work of Tate, indicating a passion for contemporary art, and The Mill, a leading visual effects and creative technology studio, which aligns with his professional craft.

After leading the digital design department at a top agency, he transitioned into freelance to focus on shaping complex, high-impact digital products.

Personality Overview

Non-Confrontational

Story Driven

Amiable & Agreeable

Unlike D or C types, they are convinced more by stories and testimonials.  They are more about building relationships than just cutting deals. They are generally friendly, so be careful when relying on their word.

Topics They Care About

Design Systems
He specializes in building multi-brand design systems to bring consistency and quality to digital products, a core part of both his freelance and past agency work.
Complex UX
Focuses on solving difficult user experience challenges and shaping product vision from early strategy, as seen in his work on complex financial platforms.
Brand-led Product Design
Passionate about connecting brand thinking to digital experiences, ensuring the final product is not just functional but also meaningful and memorable for users.

Media Appearances

Sam has no verified media appearances

Work History

10-2025
Design Director at TEACHER
11-2024 - 10-2025
Digital Design Director at Freelance
11-2024 - 4-2025
Digital Design Director at DesignStudio
8-2021 - 10-2024
Design Director at Output
3-2019 - 8-2021
Senior Digital Designer at Output

Education

2008 - 2012
BA (Hons) Graphic & Communication Design (Ind) from University of Leeds

More Information

Social Presence :

Prographics :

Exp : 15 Location : United Kingdom Job Level : Mid-senior Designation : Design Director at TEACHER
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Invite them for a lunch or a drink/coffee
  • Refer to interesting customer testimonials and stress on great customer experience

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Avoid overloading them with too much information
  • Don’t ask too many questions in one go, weave them into the flow

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationships and rapport matter to them, but so does the value of the product.
  • Will you ever get a clear answer from Sam

  • They will hardly ever say a direct no.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • Even when they are constantly engaged, they do not reach decisions quickly.
  • Can Sam take some risk or not?

  • If it seems really necessary, they can take small risks.

You And Sam

Personality Compatibility


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