Sam Khoury in

Sam Khoury

Examiner · DISC type sc
Chief Strategy Officer (CSO) at Marketecture Media
📍 Los Angeles, California, United States

Sam Khoury is the Chief Strategy Officer at Marketecture Media, a 20-year advertising veteran from companies like Freewheel and T-Mobile. He specializes in AdTech, strategic partnerships, and Connected TV (CTV) strategy, leveraging his expertise to grow market presence for media and tech companies. He holds a Bachelors Degree from Concordia University Irvine.

Outside of his career in advertising technology, Sam has been involved in local sports. He previously served as a clinic instructor and assistant coach for Beach Elite, a youth volleyball club based in Southern California.

He served on the advisory board for streamr. ai, a generative AI ad creation platform that was successfully acquired by Magnite.

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Experience
1 Years
Current Role
Chief Strategy Officer (CSO)
Job Level
Leadership
Location
Los Angeles, California, United States
Personality Overview

How Sam shows up

Process Oriented
Late Adopter
Unexpressive

Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.

Priorities

Topics Sam cares about

CTV Monetization
A frequent panelist at events like AdExchanger ProgIO, he is a recognized expert who previously led CTV partnerships and monetization strategy at T-Mobile.
AdTech Go-to-Market
As the founder of Cedar Consultants, he advises ad tech companies on brand positioning, content creation, and effective marketing execution to enhance their visibility.
+5 more topics Login to view topics
Career

Work history

8-2025
Chief Strategy Officer (CSO)
Marketecture Media
Founder
Cedar Consultants
9-2025
Advisory Board Member
Mula
5-2025
Member of the Board of Advisors
streamr.ai
Expert Network
U of Digital
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Bachelor's Degree
Concordia University Irvine
Social presence
in
Behavioral profile

DISC profile (public)

s

Steadiness (S)

Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.

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