Sam Khoury is the Chief Strategy Officer at Marketecture Media, a 20-year advertising veteran from companies like Freewheel and T-Mobile. He specializes in AdTech, strategic partnerships, and Connected TV (CTV) strategy, leveraging his expertise to grow market presence for media and tech companies. He holds a Bachelors Degree from Concordia University Irvine.
Outside of his career in advertising technology, Sam has been involved in local sports. He previously served as a clinic instructor and assistant coach for Beach Elite, a youth volleyball club based in Southern California.
He served on the advisory board for streamr. ai, a generative AI ad creation platform that was successfully acquired by Magnite.
Read the full overview →Being observant comes to them naturally. They do not like taking risks at all and go for proven options in the end. They are heavily focused on quality and prefer doing things the right way, even if it takes time.
Steadiness (S) reflects the degree to which a person is likely to focus on cooperation, support and taking everyone along. Those scoring high tend to be consistent and calm.
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