Sam Perkins in

Sam Perkins

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CEO at Loaf (Loaf.com)
📍 Birmingham, England, United Kingdom

Sam Perkins is the CEO of Loaf, the premium omni-channel furniture brand. His career features senior leadership roles at The Very Group, In The Style, and Tesco, showcasing his expertise in retail, brand growth, and digital transformation. He earned his Bachelors Degree from the University of Leeds and is described as an inspiring leader.

His recent professional activities suggest a strong connection to his university city, Leeds, where he spearheaded the opening of Loafs largest retail store. He is passionate about building strong, inclusive team cultures that empower organizations to grow and create value, a theme consistent throughout his leadership roles.

He is leading Loafs physical retail expansion, personally celebrating the opening of the brands tenth and largest store in Leeds, the city where he attended university.

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Current Role
CEO
Location
Birmingham, England, United Kingdom
Personality Overview

How Sam shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sam cares about

Omni-channel Retail
His career at The Very Group and now Loaf is centered on integrating digital platforms with physical stores to drive brand growth and enhance customer experience.
Brand Storytelling
He recently launched a new campaign for Loaf framed as a "protest against the stresses of modern life, " focusing on comfort and brand identity.
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Career

Work history

2-2023
CEO
Loaf (Loaf.com)
1-2022 - 12-2022
Group CEO
In The Style
7-2018 - 1-2022
Managing Director, Retail
The Very Group
3-2018 - 6-2018
Group Product Director
The Very Group
3-2015 - 2-2018
Group Merchandising Director
The Very Group
In the press

Media appearances

Sam Perkins - CEO at Loaf (Loaf.com). Featured in The Org
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Education
1997 - 2000
Bachelor's Degree
University of Leeds
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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