Sam Perkins

Enthusiast
DISC Type : i

CEO at Loaf (Loaf.com)

Birmingham, England, United Kingdom

Overview

Sam Perkins is the CEO of Loaf, the premium omni-channel furniture brand. His career features senior leadership roles at The Very Group, In The Style, and Tesco, showcasing his expertise in retail, brand growth, and digital transformation. He earned his Bachelors Degree from the University of Leeds and is described as an inspiring leader.

His recent professional activities suggest a strong connection to his university city, Leeds, where he spearheaded the opening of Loafs largest retail store. He is passionate about building strong, inclusive team cultures that empower organizations to grow and create value, a theme consistent throughout his leadership roles.

He is leading Loafs physical retail expansion, personally celebrating the opening of the brands tenth and largest store in Leeds, the city where he attended university.

Personality Overview

Amiable & Agreeable

Consensus Focused

Story Driven

Unlike D or C types, they are convinced more by stories and testimonials.  They tend to be agreeable by nature, so take their promises with a pinch of salt.
 They prefer to build relationships rather than staying totally transactional.

Topics They Care About

Omni-channel Retail
His career at The Very Group and now Loaf is centered on integrating digital platforms with physical stores to drive brand growth and enhance customer experience.
Brand Storytelling
He recently launched a new campaign for Loaf framed as a "protest against the stresses of modern life, " focusing on comfort and brand identity.
Inclusive Team Culture
He explicitly states a passion for building strong teams and inclusive cultures. A former colleague praised his inspiring leadership and focus on individual development.

Media Appearances

Sam Perkins - CEO at Loaf (Loaf.com). Featured in The Org

See Now

Work History

2-2023
CEO at Loaf (Loaf.com)
1-2022 - 12-2022
Group CEO at In The Style
7-2018 - 1-2022
Managing Director, Retail at The Very Group
3-2018 - 6-2018
Group Product Director at The Very Group
3-2015 - 2-2018
Group Merchandising Director at The Very Group

Education

1997 - 2000
Bachelor's Degree from University of Leeds

More Information

Social Presence :

Prographics :

Exp : N/A Location : Birmingham, England, United Kingdom Job Level : N/A Designation : CEO at Loaf (Loaf.com)
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Ask them how their day is going or exchange some other pleasantries
  • Maintain high, positive energy and convey confidence
  • Give them the opportunity to lead the conversation where possible

DONT's

  • Don’t push them for a direct ‘no’, take lack of ‘yes’ as ‘no’ after some time
  • Don’t ask too many questions in one go, weave them into the flow
  • Don’t be excessively objective, be like a storyteller with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Relationship and rapport are valuable for them, but so is proven product value.
  • Will you ever get a clear answer from Sam

  • They are unlikely to say no directly.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They are not very fast decision makers, even while they continue to stay engaged.
  • Can Sam take some risk or not?

  • They can take some low-probability risks if needed.

You And Sam

Personality Compatibility


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