Sam Rockwell in

Sam Rockwell

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Co-Founder/CEO at The Happi Co.
📍 New York City Metropolitan Area, United States

Sam Rockwell is the Co-Founder and CEO of The Happi Co. , where he drives strategy and growth for innovative food brands. He has launched multiple ventures, including WaffleWaffle and Dr. Bombay Ice Cream in partnership with Snoop Dogg. Sam holds a BBA from the Wisconsin School of Business, specializing in risk management and sales.

Passionate about entrepreneurship, Sam frequently returns to his alma mater to share his journey and experiences with students. He lists motivational speaking as one of his key specialties and values his connection with the University of Wisconsin, crediting the school for providing the tools that kickstarted his career.

His companys brand, Dr. Bombay Ice Cream, was the subject of a Harvard Business School case study.

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Experience
16 Years
Current Role
Co-Founder/CEO
Location
New York City Metropolitan Area, United States
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sam cares about

Food Entrepreneurship
He has successfully co-founded and scaled multiple food brands from the ground up, including WaffleWaffle, Happi Foodi, and Dr. Bombay Ice Cream.
Strategic Partnerships
He orchestrated a high-profile partnership with Snoop Dogg to create and launch the Dr. Bombay Ice Cream brand, demonstrating skill in leveraging celebrity collaborations.
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Career

Work history

5-2023
Co-Founder/CEO
The Happi Co.
1-2023
Co-Founder/CEO
Dr.Bombay / Bosslady Foods
8-2018
Co-Founder/CEO
Happi Foodi
5-2009
Co-Founder/CEO
WaffleWaffle
In the press

Media appearances

Happi Foodi Brings In New Investor To Help Scale Operations Bring .... Featured in Nosh.com
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Happi Foodi™ Expands To New Retailers Across The U.S.. Featured in PR Newswire
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Education
2006 - 2010
BBA
Wisconsin School of Business
Education details unavailable
Mahwah High School
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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