Sam Rockwell is the Co-Founder and CEO of The Happi Co. , where he drives strategy and growth for innovative food brands. He has launched multiple ventures, including WaffleWaffle and Dr. Bombay Ice Cream in partnership with Snoop Dogg. Sam holds a BBA from the Wisconsin School of Business, specializing in risk management and sales.
Passionate about entrepreneurship, Sam frequently returns to his alma mater to share his journey and experiences with students. He lists motivational speaking as one of his key specialties and values his connection with the University of Wisconsin, crediting the school for providing the tools that kickstarted his career.
His companys brand, Dr. Bombay Ice Cream, was the subject of a Harvard Business School case study.
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