Sam Rosenthal in

Sam Rosenthal

Commander · DISC type D
Account Executive - Strategic at Backbase
📍 Greater Sydney Area, Australia

Sam Rosenthal is a strategic Account Executive at Backbase, specializing in helping banking leaders across Australia, New Zealand, and the Pacific move beyond fragmented systems. His background in global SaaS sales and go-to-market strategy at firms like Whatfix and Salesforce provides him with a sharp commercial perspective. He is certified in Advanced MEDDPICC.

He has represented his company on the main stage at major industry events, such as co-presenting a session on digital adoption success at the Gartner IT Symposium/Xpo on the Gold Coast.

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Experience
6 Years
Current Role
Account Executive - Strategic
Job Level
Middle
Location
Greater Sydney Area, Australia
Personality Overview

How Sam shows up

Decisive
Impact-Driven
Strong-Willed

They like to move fast and expect the same from others. More than the product, they care about the impact of the product. They prefer to be the ones controlling the conversation or defining the terms.

Priorities

Topics Sam cares about

Digital Banking Transformation
He focuses on helping financial institutions move past fragmented systems and "point-solution fatigue" to build modern, competitive banking platforms.
AI in Enterprise SaaS
His career includes roles centered on AI-powered platforms at Backbase (Banking), Whatfix (Digital Adoption), and Zendesk (Customer Experience).
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Career

Work history

1-2026
Account Executive - Strategic
Backbase
4-2024 - 12-2025
Account Executive - Strategic & Enterprise, ANZ
Whatfix
1-2023 - 7-2023
Account Executive - Strategic Accounts | APAC
Emarsys
6-2021 - 1-2023
Account Executive - Enterprise | CX & AI Products
Zendesk
5-2018 - 1-2021
Account Executive - Marketing Cloud at Salesforce
Salesforce
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
Advanced MEDDPICC
MEDDIC Academy
Social presence
in
Behavioral profile

DISC profile (public)

D

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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