Sam Schoonover
Login to view DISC.Sam Schoonover is a cofounder at Wide Worlds and Forward Studio, and the Innovation Lead for Coachella. He specializes in integrating emerging technologies like AI, XR, and web3 into the entertainment sector for clients such as Universal Pictures and Sony. He earned his B. A. from San Diego State University.
A self-described "curious techno optimist, " Sam is passionate about using technology to scale culture and create hope. He focuses on building immersive fan experiences and empowering brands to co-create with their audiences. His work aims to connect the digital and physical worlds, enhancing real-world events through technology.
Sams team received a Webby nomination in the AR category for their Justice x Google Maps activation.
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