Sam Schoonover

Wildcard
DISC Type : isc

Cofounder and CGO at Wide Worlds

Los Angeles, California, United States

Overview

Sam Schoonover is a cofounder at Wide Worlds and Forward Studio, and the Innovation Lead for Coachella. He specializes in integrating emerging technologies like AI, XR, and web3 into the entertainment sector for clients such as Universal Pictures and Sony. He earned his B. A. from San Diego State University.

A self-described "curious techno optimist, " Sam is passionate about using technology to scale culture and create hope. He focuses on building immersive fan experiences and empowering brands to co-create with their audiences. His work aims to connect the digital and physical worlds, enhancing real-world events through technology.

Sams team received a Webby nomination in the AR category for their Justice x Google Maps activation.

Personality Overview

Requires Proof

Curious But Skeptical

Friendly But Slow

They typically tend to be late adopters even when they seem friendly and excited about what you have to sell  They are unlikely to ever become strong champions even when the conversations are going well; you should focus on cultivating other champions They are often friendly and nice, but can sometimes suprise you with their piercing questions

Topics They Care About

AR/XR Innovation
As Innovation Lead for Coachella, he focuses on creating immersive AR experiences for both in-person and at-home audiences, believing it's the future of performance visuals.
Generative AI
He is actively hiring for roles in GenAI, including content creators and AI fine-tuning specialists, to support creative projects for entertainment and consumer brands.
Future of Entertainment
He focuses on the intersection of entertainment and technology, exploring how AI, gaming, and web3 are creating new experiences for fans and brands like Sony and Universal.

Media Appearances

Sam has no verified media appearances

Work History

6-2024
Cofounder and CGO at Wide Worlds
1-2022
Cofounder at Forward Studio
8-2018
Innovation Lead at COACHELLA MUSIC FESTIVAL, LLC
1-2016 - 7-2018
Digital Program Manager at Goldenvoice
7-2012 - 1-2016
Music Programmer at Sounds via Sam

Education

B.A. from San Diego State

More Information

Social Presence :

Prographics :

Exp : 13 Location : Los Angeles, California, United States Job Level : Leadership Designation : Cofounder and CGO at Wide Worlds
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Insights For Selling To Sam

During A Call Or A Meeting

DO's

  • Focus on immediate action-items rather than the larger goals
  • Help them realize that there is no personal risk in making this decision
  • Ask them questions to understand their needs better while staying affable

DONT's

  • Avoid phrases like ‘trust me’, ‘you will just love it’ etc.
  • Avoid winging it with them particularly, answer a question only if you know the answer well
  • Do not sound overly eager, modulate your energy levels especially if you are generally enthusiastic

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sam is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sam

  • They are likely to give you a clear answer without taking you around in circles. However, if you share a good relationship, they might not be so forthcoming.

Insights For Deal Planning

    How fast (or slow) will Sam move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sam take some risk or not?

  • They weigh all decisions systematically and are unlikely to take many risks.

You And Sam

Personality Compatibility


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