Sam Unterman in

Sam Unterman

Critic · DISC type C
Co-Founder / CTO at Tab Commerce
📍 Toronto, Ontario, Canada

Professional overview including current role context, leadership scope, domain focus, and career trajectory to help you understand background relevance before outreach.

Key behavioral and communication insights including interaction style, decision-making tendencies, and motivation drivers to tailor messaging and personalize conversations.

Business priorities, areas of interest, and practical outreach recommendations that can improve conversion quality for this professional.

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Experience
17 Years
Current Role
Co-Founder / CTO
Job Level
Leadership
Location
Toronto, Ontario, Canada
Personality Overview

How Sam shows up

Negotiator
Precise
Information Seeker

It is very likely that they will negotiate pricing or other important terms. They like to do things independently and don’t look for support from others. Unless the value is proven by data, they are unlikely to value fancy features.

Priorities

Topics Sam cares about

Strategic Priorities
Topic insights and context to help personalize outreach and discovery conversations.
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Career

Work history

5-2021
Co-Founder / CTO
Tab Commerce
9-2020 - 9-2021
Software Developer
Planswell
5-2019 - 1-2020
Technical Project Manager
Boast.AI
11-2017 - 4-2019
Software Developer
Finaeo Inc.
9-2016 - 10-2017
Software Developer & Project Manager
Serind Labs
In the press

Media appearances

Media appearances and press coverage highlighting public visibility and thought leadership.
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Education
Master of Arts (MA)
Tel Aviv University
Bachelor's Degree (BA)
Reichman University
Business Administration and Management
Ryerson University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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