Samantha C.

Energizer
DISC Type : I

Sr. Director, Digital Marketing at Lionsgate

Burbank, California, United States

Overview

Samantha is the Senior Director of Digital Marketing at Lionsgate, with extensive experience in the entertainment industry, including senior roles at Warner Bros. Discovery for HBO Max Originals. A graduate of Ohio University with a B. S. in Journalism, she is described by others as detail-oriented, high-spirited, and hard-working.

Outside of her corporate role, Samantha has a demonstrated talent for event coordination. She has been highly recommended for her creative and energetic approach to planning, particularly for weddings, where she is praised for her unique and cost-savvy logistical ideas.

She has a notable side-skill as a creative and highly-praised wedding and event coordinator.

Personality Overview

Believer

Enthusiastic

Relationship Oriented

They are people oriented, friendly and like creating new connections.  They excel at seeing the bigger picture, and the long-term impact of their decisions. They are naturally enthusiastic, so take their promise with a pinch of salt.

Topics They Care About

Digital Entertainment Marketing
Her career has been focused on digital and social media marketing for major entertainment giants like Lionsgate and Warner Bros. Discovery (HBO Max).
Streaming Service Growth
She has direct experience marketing original content for the streaming service HBO Max during her time at Warner Bros. Discovery.
Event Coordination
Multiple recommendations highlight her exceptional skills as a creative, energetic, and detail-oriented event and wedding planner.

Media Appearances

Samantha has no verified media appearances

Work History

7-2024
Sr. Director, Digital Marketing at Lionsgate
10-2021 - 10-2023
Sr. Manager, Strategy - HBO Max Originals Marketing at Warner Bros. Discovery
9-2020 - 11-2021
Sr. Manager, Social Media - HBO Max Originals Marketing at Warner Bros. Discovery
10-2016 - 9-2020
Digital Marketing Manager at Warner Bros. Entertainment
4-2015 - 10-2016
Social Media Administrator at Warner Bros. Entertainment

Education

2010 - 2014
Bachelor of Science in Journalism from Ohio University

More Information

Social Presence :

Prographics :

Exp : N/A Location : Burbank, California, United States Job Level : N/A Designation : Sr. Director, Digital Marketing at Lionsgate
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Share some stories about how you you have helped people in similar positions succeed
  • Talk anecdotally about the customer experience that your product offers
  • Talk about their team and how your product will help them do things better and easier

DONT's

  • Don’t assume a yes just because they have not said no
  • Avoid cutting into their flow
  • Don’t be excessively objective, be a storyteller

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Relationship and trust can be vital with them, sometimes more than anything else.
  • Will you ever get a clear answer from Samantha

  • They are unlikely to say no directly, you have to make that decision yourself.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They are not the fastest decision makers, their friendly approach can give false positive signals.
  • Can Samantha take some risk or not?

  • They can take certain risks that are unlikely to have personal consequences.

You And Samantha

Personality Compatibility


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