Samantha Chown Johnston

Critic
DISC Type : C

Director, Executive Communications at Procore Technologies

Austin, Texas, United States

Overview

Samantha has no verified overview

Personality Overview

Information Seeker

Critic

ROI Driven

Unless the value is proven by data, they are unlikely to value fancy features.  It is very likely that they will negotiate pricing or other important terms. They prefer to do logical analysis and value evidence over emotions.

Topics They Care About

Samantha has no verified topics they care about

Media Appearances

Samantha has no verified media appearances

Work History

1-2026
Director, Executive Communications at Procore Technologies
12-2025
Board Member at Alliance Francaise d'Austin
9-2025
Angel Investor at Epic Angels
5-2025 - 1-2026
Executive Steering Committee at Material Union Textile Recycling
2-2025
Founding Member at Camp Chateau

Education

Bachelor of Journalism and French (Honours) from University of King's College

More Information

Social Presence :

Prographics :

Exp : 1 Location : Austin, Texas, United States Job Level : Senior Designation : Director, Executive Communications at Procore Technologies
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Be formal and objective, they will appreciate it more
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Don’t try too hard to build a relationship with them
  • Do not use very emotional or colorful language
  • Avoid phrases like ‘trust me’, ‘others just love’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Strong evidence of ROI, effective pricing, and proven data points matter the most to them.
  • Will you ever get a clear answer from Samantha

  • It is not very hard for them to say no if they are not convinced about the decision.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Samantha take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Samantha

Personality Compatibility


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