Samantha Gould in

Samantha Gould

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Governor at Pensions Policy Institute (PPI)
📍 London, England, United Kingdom

Samantha is an award-winning PR and Campaigns Head at NOW: Pensions and a Governor at the Pensions Policy Institute. A University of Kent graduate and qualified financial adviser, she has specialized in the pensions sector since 2008. People who recommend her often describe her as dependable, creative, and conscientious.

Her passion for creating a fairer pension system is deeply personal, stemming from her own experiences as a single mother. She founded the Working Parents And Carers Network at her company and is a vocal advocate for workplace equality and policies that support caregivers.

Interesting fact: Samantha is a self-confessed "pensions geek" and even started a pension for her daughter when she was two.

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Experience
17 Years
Current Role
Governor
Job Level
Mid-senior
Location
London, England, United Kingdom
Personality Overview

How Samantha shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Samantha cares about

Gender Pensions Gap
A central focus of her career, she has produced multiple industry reports and campaigns to raise awareness and lobby for policy changes to close the gap.
Pensions Policy Reform
Actively lobbies the government to reform auto-enrolment policies to help millions more women and low-earners save for retirement.
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Career

Work history

6-2022
Governor
Pensions Policy Institute (PPI)
2-2021
Head of PR and Campaigns
NOW: Pensions
5-2019 - 2-2021
Marketing Manager
NOW: Pensions
2-2015 - 2-2018
Client Services Manager
mallowstreet
7-2014 - 11-2014
Brand Marketing Specialist
Just Retirement
In the press

Media appearances

Samantha Gould – NOW: Pensions (Rising Star Awards). Featured in We Are The City – Rising Star Awards
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Education
4-2021 - 3-2022
Level 4 Diploma for financial advisers
LIBF
2005 - 2008
BA hons Business Adminstration (Marketing)
University of Kent
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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