Samantha Guzman

Questioner
DISC Type : c

Vice President & Managing Director Mexico and LATAM at Chobani

Mexico City Metropolitan Area

Overview

Samantha has no verified overview

Personality Overview

Cautious & Analytical

Price-Sensitive

Value Seeker

While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.  They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. It is quite likely of them to ask for pricing or other concessions.

Topics They Care About

Samantha has no verified topics they care about

Media Appearances

Samantha has no verified media appearances

Work History

7-2025
Vice President & Managing Director Mexico and LATAM at Chobani
7-2023 - 7-2025
Managing Director Mexico and LATAM at Chobani
1-2022 - 8-2023
Regional Marketing Director (Canada, Mexico & LATAM) at Chobani
9-2017 - 5-2019
Pepsi Sr Marketing Manager at GEPP
6-2016 - 9-2017
LATAM Innovation Acceleration Manager at Mars

Education

Samantha has no verified education history

More Information

Social Presence :

Prographics :

Exp : 14 Location : Mexico City Metropolitan Area Job Level : Senior Designation : Vice President & Managing Director Mexico and LATAM at Chobani
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • Share as much information as possible regarding your product
  • Back up any claims with data and numbers

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Don’t try to be too friendly or informal with them
  • Don’t depend too much on anecdotal evidence, it reduces their confidence

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Samantha

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Samantha take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Samantha

Personality Compatibility


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