Samantha Rose in

Samantha Rose

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Managing Partner at Hologram Capital
📍 Los Angeles Metropolitan Area, United States

Samantha is a multi-time founder and investor focused on consumer brands and commerce enablement. Educated at Yale and MIT, she has built and exited several companies, including the kitchenware brand GIR. She now serves as CEO of Endless Commerce and Managing Partner at Hologram Capital, where she acquires and revitalizes distressed brands.

Her entrepreneurial journey was sparked by a simple frustration: breaking a spatula while cooking. This led her to a passion for creating well-designed, functional products. Outside of her ventures, she values family time in the kitchen and believes in staying deeply connected to her customers experiences.

Unique fact: Samantha prototyped her first product, a unibody silicone spatula, using a chopstick and modeling putty after being disappointed with existing options.

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Experience
2 Years
Current Role
Managing Partner
Job Level
Leadership
Location
Los Angeles Metropolitan Area, United States
Personality Overview

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Priorities

Topics Samantha cares about

Brand Turnarounds
Her investment firm, Hologram Capital, specializes in acquiring and reviving distressed consumer brands that have strong fundamentals but face operational or financial challenges.
Commerce Operations
She built Endless Commerce, an ERP system, based on her firsthand experience with the operational complexities of scaling an omnichannel brand, including supply chain and inventory management.
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Career

Work history

11-2023
Managing Partner
Hologram Capital
Founder, CEO
Endless Commerce
11-2023
Chairman of the Board
Mvnifest
11-2023
Founder (exited)
Mvnifest
Investor
Sorry Robots
In the press

Media appearances

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Education
2003 - 2007
BA
Yale University
Professional Education
Massachusetts Institute of Technology
Social presence
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Behavioral profile

DISC profile (public)

DISC behavioral profile

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