Samantha Smith

Examiner
DISC Type : cs

Director at NatWest Commercial and Institutional

London, England, United Kingdom

Overview

A Director at NatWest specializing in Commercial Card solutions for large corporate and institutional clients. With over 25 years at the bank, she focuses on card strategy, management, and delivering innovative payment solutions to drive efficiencies. Her expertise includes key account management, compliance, and adapting to regulatory changes.

She is passionate about helping communities and businesses thrive, with a strong focus on employee wellbeing and mental health. She champions a people-first culture that values diversity and work-life balance, celebrating her organizations recognition as a top UK employer for these values.

She is a certified Mental Health First Aider, demonstrating a personal commitment to supporting wellbeing in the workplace.

Personality Overview

Unexpressive

Tough To Convince

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They tend to be clear about their needs and limitations and are unlikely to promise too much. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Commercial Card Innovation
Drives innovative card solutions for UK corporates, recently highlighting NatWest's achievement as the first Mastercard issuer in Europe to offer mobile virtual cards.
Workplace Wellbeing
As a certified Mental Health First Aider, she actively promotes a people-first culture that prioritizes work-life balance and mental health.
Future of Payments
Keenly interested in the evolution of payments, attending industry events to connect with clients and stay informed on emerging trends.

Media Appearances

Samantha has no verified media appearances

Work History

4-2025
Director at NatWest Commercial and Institutional
3-2016
Cash Management Specialist at Natwest
7-2019 - 4-2025
Card Account Manager at Natwest
9-2010 - 3-2016
Relationship Manager at Natwest
3-2016
Solutions Delivery Manager at RBS/NatWest

Education

Samantha has no verified education history

More Information

Social Presence :

Prographics :

Exp : 15 Location : London, England, United Kingdom Job Level : Mid-senior Designation : Director at NatWest Commercial and Institutional
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Insights For Selling To Samantha

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Don't be very accepting if that is your natural style, stay firm
  • Don't rely on relationship building even if they act pleasantly
  • Don't use phrases like 'do not worry', 'i promise' etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samantha is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Samantha

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Samantha move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Samantha take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Samantha

Personality Compatibility


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