Sami Farhat

Critic
DISC Type : C

Director of Engineering at Back Market

France

Overview

Sami Farhat is the Director of Engineering at Back Market, where he leads the Platform team. He has a history of spearheading significant technical initiatives, including cloud migrations and a shift to microservices. He holds a Master of Science from the University of Oxford and is a recognized speaker on engineering leadership.

Outside of his core role, Sami is passionate about developing the tech community. He co-founded "Staff 42, " a network for staff engineers in France, and frequently speaks at industry events to share his expertise on leadership and navigating the challenges of senior engineering roles.

He is the co-founder of "Staff 42, " a community dedicated to advancing the Staff Engineering discipline within the French tech ecosystem.

Personality Overview

Critic

Negotiator

Objective Thinker

It is very likely that they will negotiate pricing or other important terms.  They choose to analyze logically and value facts to emotions. They like to do things independently and don’t look for support from others.

Topics They Care About

Engineering Leadership
He speaks at conferences like Leaddev on overcoming the challenges of senior leadership and has co-organized internal workshops on engineering excellence.
Staff-Plus Engineering
A core focus of his public speaking and community efforts, including co-founding "Staff 42" to support staff engineers in the French tech ecosystem.
Platform Engineering
He leads the Platform team at Back Market and has driven the implementation of an internal developer portal using Backstage and coordinated a cloud migration.

Media Appearances

Sami has no verified media appearances

Work History

7-2025
Director of Engineering at Back Market
9-2023 - 7-2025
Senior Staff Engineer at Back Market
5-2022 - 9-2023
Staff Engineer at Back Market
4-2021 - 5-2022
Backend Chapter Deputy at Back Market
6-2020 - 4-2021
Backend Engineer at Back Market

Education

Master of Science - MS from University of Oxford
2010 - 2014
Bachelor of Engineering (B.E.) from American University of Beirut

More Information

Social Presence :

Prographics :

Exp : 12 Location : France Job Level : Mid-senior Designation : Director of Engineering at Back Market
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Insights For Selling To Sami

During A Call Or A Meeting

DO's

  • Leverage facts and figures wherever possible; use percentages, numbers etc.
  • Tell them what ROI they can expect
  • If you can, show them industry reports or analyst comments instead of sharing anecdotal stories

DONT's

  • Avoid pushing them too much to involve other stakeholders unless it is critical
  • Don’t try too hard to build a relationship with them
  • Don't give superficial answers, they are easily rattled by them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sami is

  • Proven ROI, pricing and objective proof points are the factors that sway their decision.
  • Will you ever get a clear answer from Sami

  • They are comfortable saying no if they are convinced that it is the correct decision.

Insights For Deal Planning

    How fast (or slow) will Sami move?

  • Their decision-making is neither very fast nor very slow, they are somewhere in between.
  • Can Sami take some risk or not?

  • They can take risks if their analysis shows that it would be worth it.

You And Sami

Personality Compatibility


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