Samuel Urrutia Cantoral

Examiner
DISC Type : cs

President at Colliers

Panama

Overview

Samuel Urrutia Cantoral is a prominent leader in Latin American finance, serving as President of Grupo Siuma, Colliers CAAC, and Marsh Semusa. He is an expert in investment banking and mergers & acquisitions, with a focus on insurance, real estate, and financial services. He holds a board director certification from INSEAD.

Beyond his corporate roles, Samuel is deeply committed to philanthropy and civic leadership. He has served as president of Panamas National Association for the Conservation of Nature (ANCON) and is the President of the Board of Directors for the Museum of Freedom and Human Rights in Panama.

Unique fact: He concurrently leads major operations in investment banking, real estate, and insurance brokerage across Latin America.

Personality Overview

Status Quo Seeker

Tough To Convince

Late Adopter

They are always well-planned and adopt a systematic approach.  They are quite aware of their needs and limitations, so they are unlikely to over-promise. They do not like taking risks at all and go for proven options in the end.

Topics They Care About

Latin American M&A
Leads Siuma Capital, a firm specializing in mergers and acquisitions across Latin America, recently managing the sale of Subway Panama to Grupo Vierci.
Investment Banking
His career is centered on investment banking, directing multiple firms and holding board positions, including at Prival Bank Group, focused on financial services.
Environmental Conservation
Demonstrates a strong commitment to environmental causes, having served as the president of Panama's National Association for the Conservation of Nature (ANCON).

Media Appearances

Samuel has no verified media appearances

Work History

3-2022
President at Colliers
1-2020
President at Grupo Siuma
11-2018
Co-Founder at Selina
10-2015
Partner & Director of Vertical II Fund Panama at Vertical II Fund
10-2014 - 11-2018
President Advisory Board at Consejo Empresarial de América Latina (CEAL)

Education

International Board of Directors (IBD) Certification from INSEAD
Mergers and Acquisitions Private Equity from Wharton Executive Education

More Information

Social Presence :

Prographics :

Exp : 34 Location : Panama Job Level : Leadership Designation : President at Colliers
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Insights For Selling To Samuel

During A Call Or A Meeting

DO's

  • Expect them to be slow and cautious, encourage them to ask more questions
  • First of all, focus on building their confidence by sharing examples, case studies etc.
  • Be firm in your communication and stay in control

DONT's

  • Don't use phrases like 'do not worry', 'i promise' etc.
  • Don't be very accepting if that is your natural style, stay firm
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Samuel is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Samuel

  • They are unlikely to say no, it's better to stop yourself once you have exhausted all the options.

Insights For Deal Planning

    How fast (or slow) will Samuel move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Samuel take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Samuel

Personality Compatibility


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