Sandeep Juneja, FCMI, FCIM, FIoL, MBA

Initiator
DISC Type : Di

Chief Executive Officer at International Awards Group Ltd | Award Submission Experts | Award Partners I Award Organisers |

Nottingham, England, United Kingdom

Overview

Sandeep Juneja is the CEO of International Awards Group and SJA Strategic Communications, specializing in business positioning and award submissions. He has an MBA from KEDGE Business School and has achieved a 97% win rate for his clients award submissions. Colleagues and clients describe him as professional, creative, dedicated, and unconventional in his approach.

He has an extensive history of helping Southeast Asia’s leading companies enhance their brand visibility and market presence through strategic communications and successful award campaigns.

Unique fact: In a previous role, he was instrumental in increasing a companys revenue by 304%, from RM 0. 62 million to RM 1. 9 million.

Personality Overview

Confident

Friendly Challenger

Impact-Oriented

They don’t mind taking a stand if they believe in something.  They measure a product on its merit but can be influenced by strong testimonials. They usually prefer to drive the conversation.

Topics They Care About

Award Strategy
His consultancy focuses on creating winning award submissions for clients in property, hospitality, and other luxury sectors, achieving a very high success rate.
Business Positioning
He has spent most of his professional life helping businesses strategically position and reposition themselves to enhance their market value and presence.
Brand Storytelling
His firm SJA specializes in articulating what a business is about by highlighting its value drivers and showcasing the people and culture behind it.

Media Appearances

Sandeep has no verified media appearances

Work History

4-2025
Chief Executive Officer at International Awards Group Ltd | Award Submission Experts | Award Partners I Award Organisers |
1-2022
Chief Executive Officer at SJA Strategic Communications | PR | Brand & Identity | Digital eCommerce | Shopify, Amazon, eBay etc
1-2022 - 3-2025
Director Marketing Communications at International Awards & Accreditations
7-2013 - 12-2021
Country Manager at Group Origin
7-2013 - 6-2015
Strategic Account Director at Group Origin

Education

6-2023 - 1-2025
Master of Business Administration - MBA from KEDGE Business School
12-2023 - 5-2024
Fellow from CIM | The Chartered Institute of Marketing

More Information

Social Presence :

Prographics :

Exp : 22 Location : Nottingham, England, United Kingdom Job Level : Leadership Designation : Chief Executive Officer at International Awards Group Ltd | Award Submission Experts | Award Partners I Award Organisers |
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Insights For Selling To Sandeep

During A Call Or A Meeting

DO's

  • Clearly address the competitive aspects
  • Acknowledge their status and position during the conversation
  • Look like someone who is on top of their game

DONT's

  • Don’t be very informal even if they are being so themselves
  • Avoid focusing only on the product or its ROI, keep building trust subtly
  • Don’t be too verbose or overly friendly; a little bit, however, is fine

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandeep is

  • Belief in the value of the product, relationship and a sense of accomplishment matter the most.
  • Will you ever get a clear answer from Sandeep

  • They are not shy of saying no if they do not develop trust in your product.

Insights For Deal Planning

    How fast (or slow) will Sandeep move?

  • They can take fast decisions if they develop conviction in the product and find you trustworthy.
  • Can Sandeep take some risk or not?

  • They have the capability of taking risky decisions if necessary.

You And Sandeep

Personality Compatibility


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