Sandeep Mankikar, MBA, PGDST, BE

Captain
DISC Type : DS

MARKETING DIRECTOR at Labtician Ophthalmics Inc.

Greater Toronto Area, Canada

Overview

Sandeep is a strategic marketing and business development leader with over 23 years of experience commercializing medical technologies in global markets. A Cornell MBA graduate, he specializes in strategic planning for medical devices and pharmaceuticals, currently leading marketing for Labtician Ophthalmics. Colleagues describe him as analytical, calm under pressure, and an effective client manager.

His core professional interest lies in understanding the human side of innovation. He is academically focused on exploring the attitudinal and sociocultural factors that influence how new technologies are adopted within regulated professions like healthcare. This provides insight into his strategic, people-focused approach to marketing.

During his engineering studies, he won an award for designing and presenting on a bio-medical project: an on-demand artificial pacemaker.

Personality Overview

Dynamic But Sincere

Long-Term Thinker

Decisive But Calm

They are very professional in their approach and can weigh multiple perspectives together.  Reading between the lines and seeing beyond your words comes naturally to them. They exhibit a rare combination of being result-oriented but patient at the same time.

Topics They Care About

Health Tech Adoption
His research interest focuses on the sociocultural factors impacting technology adoption in regulated professions, showing a deep interest in the 'why' behind innovation.
Ophthalmic Marketing
As Marketing Director at Labtician Ophthalmics, his current focus is on strategy, portfolio management, and multichannel customer engagement in the surgical ophthalmic space.
Medical Device Commercialization
He has extensive experience developing go-to-market strategies and managing product lifecycles for major companies like Johnson & Johnson Medical and FUJIFILM SonoSite.

Media Appearances

Sandeep has no verified media appearances

Work History

5-2018
MARKETING DIRECTOR at Labtician Ophthalmics Inc.
4-2015 - 4-2018
DIRECTOR OF STRATEGIC PLANNING at FUJIFILM SonoSite, Inc.
2014 - 2015
SENIOR MANAGER - BD INDIA AND TECHNOLOGY SERVICES at IQVIA
2013 - 2014
ASSOCIATE DIRECTOR, BUSINESS UNIT HEAD at Merck Serono
2011 - 2012
BUSINESS MANAGER, STRATEGIC GROWTH INITIATIVES at Johnson & Johnson Medical, India

Education

2008 - 2009
MBA from Cornell Johnson Graduate School of Management
2014 - 2014
Six Sigma Green Belt Certification from KPMG

More Information

Social Presence :

Prographics :

Exp : 10 Location : Greater Toronto Area, Canada Job Level : Mid-senior Designation : MARKETING DIRECTOR at Labtician Ophthalmics Inc.
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Insights For Selling To Sandeep

During A Call Or A Meeting

DO's

  • Focus on the results that your product produces, expect some strategic questions in return
  • Come across as a trustworthy professional and be respectful, they usually know their game
  • Use phrases like 'your team deserves', 'best in class' etc.

DONT's

  • Don't get into pricing discussions early on, steer conversation towards proven results
  • Avoid putting conscious effort into relationship-building
  • Don't focus too much on mutual contacts or bother about other stakeholders, focus on them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandeep is

  • Strong proof of impact and their conviction will matter the most, but they wouldn't want to act unilaterally either
  • Will you ever get a clear answer from Sandeep

  • They will say no if they are not convinced but you will have to prompt them.

Insights For Deal Planning

    How fast (or slow) will Sandeep move?

  • They will want to understand things well but can move fast once they have a clear picture.
  • Can Sandeep take some risk or not?

  • They have good risk tolerance but are likely to think it through once or twice.

You And Sandeep

Personality Compatibility


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