Sander De Bruijn in

Sander De Bruijn

Go-getter · DISC type d
Partner I Employee Experience Practice Lead at KennedyFitch
📍 Amstelveen, North Holland, Netherlands

Sander de Bruijn is a Partner at KennedyFitch, where he leads the Employee Experience practice. With over 20 years of experience at firms like ING and Monster, and an MA from the University of Amsterdam, he is an expert in creating data-driven EX strategies. Colleagues describe him as honest, hard-working, and enthusiastic.

He is passionate about sharing knowledge and uplifting the world of work. Sander frequently speaks at global HR summits, hosts webinars on the future of HR, and contributes to industry research. He maintains a professional interest in developments at major corporations like Philips, UBS, and Credit Suisse.

Unique fact: Sander co-authors comprehensive reports on the state and future vision of employee experience, contributing to industry-wide thought leadership.

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Experience
24 Years
Current Role
Partner I Employee Experience Practice Lead
Job Level
Senior
Location
Amstelveen, North Holland, Netherlands
Personality Overview

How Sander shows up

Self-Confident
Challenger
Fast-Paced

They can be nudged to make faster decisions by offering what they value. They don’t always try to control the conversation but neither do they like yielding it fully. They focus on objectivity in a pitch and pay little attention to bells and whistles.

Priorities

Topics Sander cares about

Employee Experience
As the EX Practice Lead at KennedyFitch, he helps organizations build business cases and strategies to provide measurable value through employee-centric approaches.
Future of HR
He actively shapes the conversation on transforming HR through webinars and speaking engagements, focusing on making the function more experience-led and human-centered.
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Career

Work history

11-2024
Partner I Employee Experience Practice Lead
KennedyFitch
11-2018 - 11-2024
Head of Employee Experience
ING
3-2017 - 10-2018
Director Customer Engagement (B2B Marketing) Europe.
Monster
1-2014 - 3-2017
Senior Marketing Manager B-to-B
Monster
4-2012 - 7-2013
Brand Engagementmanager/ Mediamanager
T-Mobile Netherlands BV
In the press

Media appearances

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Education
1993 - 1999
MA
University of Amsterdam
1987 - 1993
Gymnasium
Herbert Vissers College
Social presence
in
Behavioral profile

DISC profile (public)

d

Dominance (D)

Dominance (D) reflects how goal and task oriented a person is, and their ability to accomplish results irrespective of how demanding the circumstances might be. Those scoring high tend to be motivated by winning, competition, and success.

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