Sandra Soto is a Business Administrator with over 14 years of experience as a Director of Customer Experience in the BPO, retail, and credit sectors. She holds a CEM Expert certification from IZO and specializes in designing customer experiences and leveraging the customers economic model as a financial management tool.
She is deeply passionate about the Customer Experience field, actively participating in industry events like Goxperience2025. Sandra values networking and learning from peers and leaders in the CX community, fostering connections and celebrating shared professional passions.
Unique fact: She specializes in applying the economic model of the client as a direct tool for financial management within a company.
Read the full overview →They focus on the results, but can still be quite procedural and analytical about how to get there They are not very likely to become strong advocates of your product or service They have a unique set of diverse traits where they are decisive and methodical but can sometimes be extra cautious and skeptical
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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