Sandy Johnson

Observer
DISC Type : ci

Head of Digital Production, Future Lab at Mattel, Inc.

Los Angeles Metropolitan Area, United States

Overview

Sandy Johnson heads Digital Production for Mattels Future Lab, specializing in creating digitally-enhanced and connected toys. A Stanford University MA graduate, she drives innovation at the intersection of technology and play. Colleagues describe her as creative, collaborative, and solution-oriented, with a talent for managing complex projects.

Her experience producing interactive exhibits for the J. Paul Getty Museum and the Museum of Science & Industry points to a passion for using technology to create engaging educational experiences. She is also interested in major tech and entertainment companies like Google and The Walt Disney Company.

Her teams project, Hot Wheels TechMods, received a Toy of the Year nomination in 2020.

Personality Overview

Value Driven

Example Seeker

Curious

They are likely to ask many questions and look heavily for supporting information.  They are generally good communicators and can be hard to convince. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Connected Play Experiences
Her entire career at Mattel's Future Lab focuses on merging physical toys with digital experiences through AR/VR, IoT, and app development to create innovative products for children.
Creator Game Platforms
Is actively hiring for her team to develop experiences on UGC platforms like Roblox and UEFN/Fortnite, indicating a significant and current professional focus.
Interactive Exhibits
[Predicted] Based on her past roles producing award-winning media content for the J. Paul Getty Museum and the Museum of Science & Industry, she values engaging educational tech.

Media Appearances

Sandy has no verified media appearances

Work History

7-2022
Head of Digital Production, Future Lab at Mattel, Inc.
9-2016
Digital Development Producer, Future Lab & Connected Play at Mattel, Inc.
4-2010 - 9-2016
Producer / Manager, Digital Content at Mattel, Inc.
8-2007 - 11-2008
Producer and Project Manager at o2 creative solutions
2-2005 - 8-2007
Senior Project Specialist/Media Project Specialist at J. Paul Getty Trust

Education

2003 - 2004
MA from Stanford University
BA from UC Santa Barbara

More Information

Social Presence :

Prographics :

Exp : 20 Location : Los Angeles Metropolitan Area, United States Job Level : Mid-senior Designation : Head of Digital Production, Future Lab at Mattel, Inc.
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Insights For Selling To Sandy

During A Call Or A Meeting

DO's

  • Help them understand the risk aspect fully while inspiring confidence
  • Share testimonials from known people and give multiple examples of product value
  • Use phrases like ‘clear proof that’, ‘data shows’ etc.

DONT's

  • Avoid making offhand commitments
  • Don’t be too objective but make sure to pad your storytelling with data points
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandy is

  • Proven value, strong testimonials are important to them, relationships will have some weightage.
  • Will you ever get a clear answer from Sandy

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sandy move?

  • They like to be detailed and take their time to arrive at decisions.
  • Can Sandy take some risk or not?

  • They evaluate their decisions systematically and are less likely to take risks.

You And Sandy

Personality Compatibility


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