Sandy Reid in

Sandy Reid

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Executive Vice President at Intellect
📍 London Area, United Kingdom

Sandy is a two-time co-founder with deep expertise in go-to-market strategy, leading his last venture, Zaptic, to a successful acquisition by Intellect. An alumnus of the University of Cambridge, he has secured enterprise deals with major brands like Coca-Cola, Pepsi, and Danone.

Outside of work, Sandy is a competitive Great Britain Age Group Triathlete and Cyclist and an XPT certified coach. He recently traveled Europe with his wife and young son and is now building a new company in the sports sector.

He is a competitive triathlete and cyclist representing Great Britain in his age group.

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Experience
14 Years
Current Role
Executive Vice President
Location
London Area, United Kingdom
Personality Overview

How Sandy shows up

Communication Style
Decision Approach
Work Preference

Behavioral traits and communication patterns that shape how this person evaluates opportunities, builds trust, and makes decisions in professional settings.

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Priorities

Topics Sandy cares about

Go-to-Market Strategy
Led GTM execution from day one at his startup Zaptic, scaling the business and securing seven-figure deals with major enterprise clients in the manufacturing sector.
Manufacturing Tech
Co-founded a SaaS platform for connected frontline workers in manufacturing, working with global brands like Carlsberg, Danone, and Diageo.
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Career

Work history

11-2025 - 6-2026
Executive Vice President
Intellect
11-2015 - 11-2025
Co-founder and Chief Commercial Officer
Zaptic
6-2015 - 1-2018
Co-Founder
Lets Do This
7-2014 - 11-2015
Commercial Development
AlphaSights
2014 - 6-2015
Project Development Assistant
Project for Democratic Union e.V.
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2010 - 2011
MPhil
University of Cambridge
2007 - 2010
BA in Land Economy
University of Cambridge
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

Dominance, influence, steadiness, and calculativeness scores with guidance on how this person prefers to communicate and decide.

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