Sandy Saputo

Observer
DISC Type : ic

Chief Executive Officer at True Botanicals

San Francisco, California, United States

Overview

Sandy Saputo is the Chief Executive Officer of True Botanicals, leveraging over three decades of experience growing iconic beauty brands. Her career is marked by senior marketing leadership roles at Kendo Brands (LVMH), Bare Escentuals, and Procter & Gamble. She is an alumna of the University of Southern California.

Sandy is deeply committed to sustainability and environmental health, values that align with her leadership at a planet-focused company. She actively engages with industry leaders at C-suite events to shape the future of beauty and champions the success of women in the industry, particularly female founders.

Throughout her career, she has guided and collaborated with more than a dozen founders to help them scale their brands.

Personality Overview

Curious

Assertive

Value Driven

They are generally good communicators and can be hard to convince.  They often ask many questions and rely heavily on information and documentation. They can sound friendly and charming but can quickly change gears to become inquisitive and probing.

Topics They Care About

Sustainable Beauty
Champions a brand committed to protecting the planet's health and safety and believes in creating clean, sustainable products.
Omnichannel Brand Building
Identifies as an "omnichannel brand builder" focused on strategically scaling True Botanicals' presence across e-commerce and retail partnerships like Nordstrom and Credo.
Founder Collaboration
Having worked with over 12 founders, she frequently celebrates her partnership with True Botanicals' founder, Hillary Peterson, and their shared vision.

Media Appearances

CEO Sandy Saputo's $100M Vision For True Botanicals. Featured in Beauty Independent

See Now

Exclusive with Sandy Saputo, CEO of True Botanicals (Instagram Reel). Featured in Instagram

See Now

Sandy Saputo Retires 2026 CEO True Botanicals - CEW. Featured in Cosmetics Executive Women (CEW)

See Now

Work History

5-2020
Chief Executive Officer at True Botanicals
1-2017 - 12-2019
Chief Marketing Officer at Kendo Brands, Inc.
8-2014 - 12-2016
Chief Marketing Officer at Bare Escentuals
8-2012 - 7-2014
SVP Global Marketing at Bare Escentuals
7-2005 - 7-2012
Vice President at Procter & Gamble

Education

Education details unavailable from University of Southern California

More Information

Social Presence :

Prographics :

Exp : 32 Location : San Francisco, California, United States Job Level : Leadership Designation : Chief Executive Officer at True Botanicals
URL has been copied!

Insights For Selling To Sandy

During A Call Or A Meeting

DO's

  • Use phrases like ‘clear proof that’, ‘data shows’ etc.
  • Invite them for a social do but don’t rely solely on the relationship
  • Persuade objectively how your product will help them achieve their goals

DONT's

  • Don’t be too objective but make sure to pad your storytelling with data points
  • Avoid making offhand commitments
  • Don’t rely excessively on your relationship with them to win the deal

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandy is

  • Clear proof of product value matters to them, followed by others' testimonials and rapport.
  • Will you ever get a clear answer from Sandy

  • They are practical and friendly, don't expect a clear-cut response often.

Insights For Deal Planning

    How fast (or slow) will Sandy move?

  • They like to perform full analysis and can take time to make any decision.
  • Can Sandy take some risk or not?

  • They systematically evaluate all decisions and are unlikely to take many risks.

You And Sandy

Personality Compatibility


Other True Botanicals Employees

Explore more public profiles from related professionals at the same organization.

More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.