Sandy Tang

Questioner
DISC Type : c

Co-Founder at Love Sum Dumplings

London, England, United Kingdom

Overview

Sandy Tang is the co-founder of Love Sum Dumplings, a 2020 MasterChef UK finalist, and was named in Forbes 30 Under 30 Europe. She leveraged her background in electronics engineering and consulting at Accenture and Huawei to launch her food startup. People who have worked with her describe her as competent with a fantastic attitude.

Born in Macau and having moved to the UK at age 13, Sandys culinary style is a fusion of Eastern and Western influences. She is passionate about the cultural heritage of food, particularly how dumplings represent family and celebration. She began cooking at 15 to recreate the flavors of her childhood home.

She successfully secured a £50k investment from Peter Jones on the TV show Dragons Den for her dumpling business.

Personality Overview

Cautious & Analytical

Not Easily Convinced

Systematic

It is quite likely of them to ask for pricing or other concessions.  They prefer to analyze every situation thoroughly.
 While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Food Entrepreneurship
Founded Love Sum Dumplings, recently securing a nationwide launch in Sainsbury's and successfully gaining investment on the TV show Dragons' Den.
Culinary Fusion
Her cooking is deeply influenced by her upbringing in Macau (a blend of Portuguese and Chinese culture) and her adult life in the UK, creating unique culinary concepts.
Brand Storytelling
Her brand narrative is inspired by the history of the dumpling along the Silk Road, emphasizing its cultural importance and evolution across different regions.

Media Appearances

Sandy has no verified media appearances

Work History

10-2021
Co-Founder at Love Sum Dumplings
3-2019 - 1-2021
Management Consultant at Accenture
7-2018 - 2-2019
5G Consultant at Huawei Technologies
11-2017 - 7-2018
Wireless Network Engineer, UK Network Planning at Huawei Technologies
2-2017 - 7-2017
Ambassador at Silicon Canal

Education

2014 - 2017
Electronics Engineering from University of Warwick

More Information

Social Presence :

Prographics :

Exp : N/A Location : London, England, United Kingdom Job Level : N/A Designation : Co-Founder at Love Sum Dumplings
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Insights For Selling To Sandy

During A Call Or A Meeting

DO's

  • Tell them that you will come back if you don’t have a good answer for a question
  • If you have a lower priced product compared to the competition, call out the same
  • Emphasize on objective proof of ROI, help them do a thorough evaluation

DONT's

  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.
  • Avoid rushing them, be polite and patient

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sandy is

  • Ensuring that the product delivers ROI, cost-effective pricing and process compliance are very important for them.
  • Will you ever get a clear answer from Sandy

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Sandy move?

  • If they have the information that they need, they can move fast at making their decisions.
  • Can Sandy take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Sandy

Personality Compatibility


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