Sanjyot Katti

Critic
DISC Type : C

Senior Manager - Corporate Applications at Microchip Technology Inc.

Chennai, Tamil Nadu, India

Overview

Sanjyot is a strategic leader with 24 years of experience in the semiconductor and consumer electronics industries. At Microchip, he manages a team of over 40 people, driving global client engagement and technical support to boost revenue growth. He holds an MBA from the Indian Institute of Management, Tiruchirappalli.

He has a strong interest in the intersection of technology and business strategy. Sanjyot recently co-authored a case study on the leadership challenges of implementing Generative AI, demonstrating his engagement with current industry transformations and his commitment to continuous learning and knowledge sharing within the management field.

Unique fact: His case study, "Generative AI Shift at Tech Chip: A Leadership Challenge, " was recognized as a Best Teaching Case at the International Case Conference 2026.

Personality Overview

Precise

ROI Driven

Information Seeker

They prefer to analyze logically and value objective facts over emotions.  They like to take decisions independently and do not seek others' support often. They don’t appreciate bells and whistles unless backed by data.

Topics They Care About

Generative AI Leadership
Co-authored a recognized case study on the leadership challenges presented by shifts to Generative AI, indicating a deep interest in its strategic implementation.
Strategic Business Management
His recent MBA from IIM Tiruchirappalli focused on strategic leadership and business analysis, which he applies directly to his senior management role.
Semiconductor Industry
Has over two decades of experience in the semiconductor field and follows key industry players like Intel and NXP Semiconductors.

Media Appearances

Sanjyot has no verified media appearances

Work History

6-2020
Senior Manager - Corporate Applications at Microchip Technology Inc.
1-2017 - 5-2020
Manager - Corporate Applications at Microchip Technology Inc.
12-2009 - 12-2016
Manager - Applications Engineering at Atmel R & D India Private Limited
8-2003 - 12-2009
Chief Engineer at Samsung Electronics
10-2001 - 8-2003
Software Engineer at Grentel Technologies India Pvt. Ltd

Education

9-2022 - 9-2024
Master of Business Administration - MBA from Indian Institute of Management Tiruchirappalli
1997 - 2001
B.E. from Shivaji University

More Information

Social Presence :

Prographics :

Exp : 24 Location : Chennai, Tamil Nadu, India Job Level : Middle Designation : Senior Manager - Corporate Applications at Microchip Technology Inc.
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Insights For Selling To Sanjyot

During A Call Or A Meeting

DO's

  • Tell them what ROI they can expect
  • Keep some extra margin while sharing pricing, they are likely to negotiate later
  • Leverage facts and figures wherever possible; use percentages, numbers etc.

DONT's

  • Avoid phrases like ‘trust me’, ‘others just love’ etc.
  • Don’t rush them till they have clearly gotten all the necessary information
  • Make extra effort to not seem pushy or confrontational

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sanjyot is

  • Proof of ROI, low pricing and objective proof points are the important factors for them.
  • Will you ever get a clear answer from Sanjyot

  • They do not mind saying no if they believe that it is the right decision.

Insights For Deal Planning

    How fast (or slow) will Sanjyot move?

  • They are neither the fastest nor the slowest decision makers, they are somewhere in the middle.
  • Can Sanjyot take some risk or not?

  • They can bear some risk if their analysis backs the decision.

You And Sanjyot

Personality Compatibility


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