Sanna Fridell in

Sanna Fridell

Critic · DISC type C
Head of Talent Acquisition & Employer Branding at Tobii
📍 Täby, Stockholm County, Sweden

Sanna Fridell is the Head of Talent & Employer Brand at Tobii, where she leads recruitment and shapes the companys image. With a background that includes a transition from sales, she is focused on strategic workforce planning and process improvement. Colleagues describe her as professional, fast, pleasant, and competent, with a great eye for detail.

Her professional philosophy is highlighted by her focus on creating an inclusive environment. She believes inclusion means actively listening and having the curiosity to understand and learn from others perspectives to get closer to reality.

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Experience
15 Years
Current Role
Head of Talent Acquisition & Employer Branding
Job Level
Mid-senior
Location
Täby, Stockholm County, Sweden
Personality Overview

How Sanna shows up

ROI Driven
Objective Thinker
Negotiator

They don’t appreciate bells and whistles unless backed by data. They enjoy working alone and do not rely on others very often. They prefer to do logical analysis and value evidence over emotions.

Priorities

Topics Sanna cares about

Recruitment Strategy
Discussed Tobiis recruitment strategies, focusing on the importance of tools, processes, and measuring key metrics like time to hire in a recent podcast.
Employer Branding
Actively involved in shaping and promoting Tobii's culture, including the recent rollout of new company values: Welcoming, Inventive, and Doers.
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Career

Work history

7-2021
Head of Talent Acquisition & Employer Branding
Tobii
2-2022 - 8-2022
Interim VP People & Culture
Tobii
4-2019 - 8-2021
Talent Acquisition Partner/Technical Recruiter @Tobii
Tobii
3-2019 - 4-2019
Senior Rekryteringskonsult
KIMM
5-2016 - 2-2019
Rekryteringskonsult
KIMM
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
10-2024 - 12-2024
Praktisk arbetsrätt och LAS
Folkuniversitetet
2001 - 2003
Bachelor of Science (BS)
Halmstad University
Social presence
in
Behavioral profile

DISC profile (public)

C

Calculativeness (C)

Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.

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