Santiago Canalejo Lasarte

Questioner
DISC Type : c

GP & COO at TheVentureCity

Madrid, Community of Madrid, Spain

Overview

Santiago Canalejo Lasarte is the General Partner and COO at TheVentureCity, where he is part of the founding team and investment committee. He focuses on scaling companies by blending operational insight with investment strategy. His background includes 12 years in the food industry across Europe and the Americas, and he holds an MBA from IESE Business School.

His career is marked by a unique transition from leading large teams in the food and beverage industry to co-founding and operating a venture capital firm.

Personality Overview

Systematic

Value Seeker

Price-Sensitive

They prefer to do thorough analysis of any situation.  They are more likely than others to negotiate on pricing and terms. They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.

Topics They Care About

Founder Mentality
Emphasizes that the founding team's vision and adaptability—being a "sponge" not a "rock"—is more important than the initial idea.
Operational Scaling
Focuses on building operationally sound and financially sustainable companies, helping startups learn to manage budgets, cash flow, and processes.
Pivoting Strategies
He looks for teams with the ability to pivot their business model to adapt to market realities, considering it a crucial skill for success.

Media Appearances

Santiago has no verified media appearances

Work History

3-2017
GP & COO at TheVentureCity
2-2015 - 2-2017
CEO at Pagnifique
10-2011 - 1-2015
Director de Desarrollo Corporativo at Berlys Corporación
2-2005 - 10-2011
Adjunto a Dirección at Grupo Berlys
9-1998 - 9-2003
Senior Associate at Booz Allen Hamilton

Education

1996 - 1998
MBA from IESE Business School
Bachelor of Arts from American University of Paris (AUP)

More Information

Social Presence :

Prographics :

Exp : 28 Location : Madrid, Community of Madrid, Spain Job Level : Leadership Designation : GP & COO at TheVentureCity
URL has been copied!

Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • If you have a lower priced product compared to the competition, call out the same
  • Share as much information as possible regarding your product
  • Emphasise more on facts and measurable benefits

DONT's

  • Avoid rushing them, be polite and patient
  • Don’t depend too much on anecdotal evidence, it reduces their confidence
  • Don’t try to be too friendly or informal with them

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Santiago

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Santiago take some risk or not?

  • They can take some risk if they are confident that they have analyzed the circumstances well.


You And Santiago

Personality Compatibility


More Profiles

Discover additional public profiles from our index.

Search more profiles

Looking for someone else? Search here for anyone.

Or visit Humantic AI to know more.