Santiago Casanueva is the CEO of Interproteccion, a leading insurance brokerage in Latin America. With over 28 years at the company, he has deep industry knowledge and strategic leadership capabilities. He is a graduate of Universidad Iberoamericana and has completed executive programs at Stanford.
Santiago is part of a multi-generational family business, where he and his brothers hold key leadership roles. He has previously served as CEO of Reasinter and has been a board member for Grupo CP, emphasizing the importance of combining family values with corporate growth.
He was recently appointed CEO of Interproteccion in February 2026, marking a new phase of leadership and a focus on empowering the next generation within the company.
Read the full overview →They generally do not appreciate an overfriendly approach and prefer to stay to-the-point. They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.
Calculativeness (C) reflects the degree to which a person is likely to be cautious, systematic and analytical. Those scoring high tend to emphasise quality and accuracy.
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