Santiago Casanueva

Questioner
DISC Type : c

Director at Interproteccion

Mexico

Overview

Santiago Casanueva is the CEO of Interproteccion, a leading insurance brokerage in Latin America. With over 28 years at the company, he has deep industry knowledge and strategic leadership capabilities. He is a graduate of Universidad Iberoamericana and has completed executive programs at Stanford.

Santiago is part of a multi-generational family business, where he and his brothers hold key leadership roles. He has previously served as CEO of Reasinter and has been a board member for Grupo CP, emphasizing the importance of combining family values with corporate growth.

He was recently appointed CEO of Interproteccion in February 2026, marking a new phase of leadership and a focus on empowering the next generation within the company.

Personality Overview

Price-Sensitive

Cautious & Analytical

Not Easily Convinced

They generally do not appreciate an overfriendly approach and prefer to stay to-the-point.  They are more likely than others to negotiate on pricing and terms. While they don't hesitate to ask questions, they are generally risk-averse and tend to be late adopters.

Topics They Care About

Family Business
Interproteccion is a family-founded company, and he has stated that combining family and corporation is a key to their success.
Insurance Innovation
As CEO of a major insurance brokerage, he is focused on growth, digital transformation through platforms like inter. mx, and navigating a competitive multinational market.
Next-Gen Leadership
His recent appointment to CEO was framed as a strategic move to empower new generations and fresh visions within the company's leadership.

Media Appearances

Santiago has no verified media appearances

Work History

6-2015
Director at Interproteccion
2-1998 - 5-2015
Director at Reasinter

Education

1997 - 2001
BA from Universidad Iberoamericana, Ciudad de México
Education details unavailable from Stanford University Graduate School of Business

More Information

Social Presence :

Prographics :

Exp : 28 Location : Mexico Job Level : Mid-senior Designation : Director at Interproteccion
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Insights For Selling To Santiago

During A Call Or A Meeting

DO's

  • Emphasize on objective proof of ROI, help them do a thorough evaluation
  • If you have a lower priced product compared to the competition, call out the same
  • Tell them that you will come back if you don’t have a good answer for a question

DONT's

  • Don’t try to be too friendly or informal with them
  • Don’t overhype the product/pitch, keep it measured
  • Avoid phrases like ‘do not worry about’, ‘no one compares to’ etc.

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Santiago is

  • Confidence that the product provides ROI, effective pricing and process adherence matter the most to them.

  • Will you ever get a clear answer from Santiago

  • It doesn’t come naturally to them but they can say no if they are not convinced.

Insights For Deal Planning

    How fast (or slow) will Santiago move?

  • They can move at a reasonable pace while making their decisions if they have the necessary information.

  • Can Santiago take some risk or not?

  • They can take risk if they are convinced that they have analyzed the circumstances well.


You And Santiago

Personality Compatibility


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