Santiago Donoso Mery in

Santiago Donoso Mery

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Jefe Comercial - Canales de captación digitales y asistidos at AFP Modelo
📍 Santiago, Santiago Metropolitan Region, Chile

Santiago Donoso Mery is a Commercial Manager at AFP Modelo, specializing in digital acquisition channels. With a Masters in Strategic Management from Universidad Adolfo Ibáñez, he has a proven track record of leading teams to achieve significant growth in sales and operational efficiency through data-driven strategies.

He has a strong entrepreneurial spirit, having co-founded a university-based advertising company called Publiinova. His interests suggest a focus on business innovation and strategy, following companies like Forbes and IKEA. An exceptional Product Owner, he is recognized for his ability to understand user and business needs effectively.

Unique fact: During college, he co-founded a venture that sold advertising space on the back of student laptops.

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Experience
9 Years
Current Role
Jefe Comercial - Canales de captación digitales y asistidos
Location
Santiago, Santiago Metropolitan Region, Chile
Personality Overview

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Communication Style
Decision Approach
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Priorities

Topics Santiago cares about

Digital Growth Strategies
He has extensive experience leading teams focused on digital acquisition channels, increasing digital sales by 20% and conversion rates by 30% in previous roles.
Agile Methodologies
As a certified Scrum Product Owner, he led development teams using Agile (Scrum, Kanban) to reduce development time and improve product creation.
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Career

Work history

5-2025
Jefe Comercial - Canales de captación digitales y asistidos
AFP Modelo
6-2024 - 4-2025
Growth & Performance Leader
Provida AFP
9-2022 - 7-2024
Product Owner Lead
UNO afp
8-2021 - 8-2022
Jefe de Marketing y Nuevos Negocios
CP Autos SPA
9-2020 - 7-2021
Scrum Business Owner
DOX
In the press

Media appearances

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Education
2014 - 2014
Magister en Gestión Estratégica
Universidad Adolfo Ibáñez
2009 - 2013
Ingeniería Comercial
Universidad Adolfo Ibáñez
1995 - 2008
Enseñanza Básica y Media
Colegio San Ignacio El Bosque
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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