Sara AlHumaidan سارة رياض الحميدان in

Sara AlHumaidan سارة رياض الحميدان

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Founder and CEO at Raseel
📍 Riyadh, Saudi Arabia

Sara AlHumaidan is the Founder and CEO of Raseel, a leading Saudi corporate gifting company she established in 2017. With a decade of experience in management and business development, and a certificate in strategy from Harvard Business School Online, she helps organizations enhance client loyalty and employee productivity through creative, high-quality gifting solutions.

Beyond her entrepreneurial success, Sara is passionate about community impact and knowledge sharing. She previously led a major volunteer initiative to promote a culture of reading across the Middle East. Her content frequently inspires fellow entrepreneurs with practical advice on leadership, personal growth, and turning ideas into action.

For her work, she has received the Prince Mohammed bin Fahd Award for Young Leadership and the prestigious Princess Nourah Prize for Womens Excellence.

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Experience
5 Years
Current Role
Founder and CEO
Job Level
Leadership
Location
Riyadh, Saudi Arabia
Personality Overview

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Communication Style
Decision Approach
Work Preference

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Priorities

Topics Sara cares about

Corporate Gifting
Her company, Raseel, focuses on building human connections and fostering loyalty through creative and personalized corporate gifting solutions for major entities in Saudi Arabia.
SME Growth
As an accredited SME consultant for Monsha'at, she advises emerging businesses on strategic planning, scaling up, and market readiness, reflecting her passion for nurturing the entrepreneurial ecosystem.
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Career

Work history

2-2017
Founder and CEO
Raseel
1-2024
Business Consultant
MonshaatSA
11-2019 - 4-2022
CEO
Itihad Raseel Company LTD.
10-2017 - 2-2018
Human Resources
Mercer
In the press

Media appearances

No media yetWe could not find public media appearances for this person.
Education
2012 - 2018
Bachelor’s Degree
Prince Mohammad Bin Fahd University
5-2023 - 6-2023
Other; Certificate in Business Strategy
Harvard Business School Online
Social presence
in
Behavioral profile

DISC profile (public)

DISC behavioral profile

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