Sara Dellecave

Examiner
DISC Type : sc

Senior Director, Consumer Marketing at Penn Foster Group

Scranton, Pennsylvania, United States

Overview

Sara Dellecave is the Senior Director of Consumer Marketing at Penn Foster Group, leveraging 15 years of experience to shape brand narratives and drive growth. She specializes in consumer-first strategies and go-to-market execution. She holds an MBA from Marywood University.

Outside of work, Sara is a proud wife who champions her familys professional achievements. She is passionate about creating positive outcomes for others, reflecting a people-centric mindset that she applies to her work with learners, clients, and colleagues.

Sara is a recipient of the Northeast Pennsylvania Business Journals "Top 20 Under 40" award, recognizing her community and professional impact.

Personality Overview

Unexpressive

Status Quo Seeker

Overcautious

They are heavily focused on quality and prefer doing things the right way, even if it takes time.  They are always well-planned and adopt a systematic approach. The only way to convince them is by showing them examples and ample proof.

Topics They Care About

Consumer-First Strategy
Her professional focus is on building brand narratives and go-to-market plans that are deeply rooted in consumer insights to foster long-term engagement.
Customer Experience
Celebrates #CXDay and emphasizes creating exceptional experiences for learners, clients, and employees, a focus from her prior role in CX Strategy.
Non-Traditional Learning
She speaks at events like #OLCAccelerate about empowering non-traditional learners through flexible, human-centered educational experiences at Penn Foster Group.

Media Appearances

Sara has no verified media appearances

Work History

11-2024
Senior Director, Consumer Marketing at Penn Foster Group
7-2023 - 11-2024
Senior Director, CX Strategy & Customer Insights at Penn Foster Group
5-2022 - 6-2023
Director, Customer Insights & CX Strategy at Penn Foster Group
8-2011 - 3-2012
Marketing Campaign Coordinator at The Princeton Review

Education

2007 - 2011
Bachelor’s Degree from University of Scranton
2012 - 2014
Master of Business Administration (MBA/MIS) from Marywood University

More Information

Social Presence :

Prographics :

Exp : 4 Location : Scranton, Pennsylvania, United States Job Level : Senior Designation : Senior Director, Consumer Marketing at Penn Foster Group
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Insights For Selling To Sara

During A Call Or A Meeting

DO's

  • Ask them which other stakeholders would be important for this purchase decision
  • Expect them to be slow and cautious, encourage them to ask more questions
  • Expect them to be vague in response to your questions, ask firmly and pointedly

DONT's

  • Avoid getting into storytelling mode, especially when they ask specific questions
  • Don't rely on relationship building even if they act pleasantly
  • Don't push them too hard to make fast decisions, give them time

When Cold Calling

When Writing An Email

While Negotiating & Closing

    The secret to closing fast with Sara is

  • Proof of usage by others in the industry, case studies showing ROI are likely to work the best with them.
  • Will you ever get a clear answer from Sara

  • Often, they don't say no, or keep going about it in circles.

Insights For Deal Planning

    How fast (or slow) will Sara move?

  • They are some of the slowest movers and take their time reaching decisions.
  • Can Sara take some risk or not?

  • They have very low acceptance of risk even if they do not say it directly.

You And Sara

Personality Compatibility


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